Metricool
Metricool unifies social media scheduling, analytics, and ad management into one affordable platform, enabling marketers and agencies to manage their entire digital presence without juggling multiple tools.
Last updated May 15, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Social Media Management & Analytics
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- API Available
- Limited
A growing challenger in the social media management space, particularly strong in Spanish-speaking markets and among freelancers, small agencies, and SMBs seeking an affordable all-in-one platform.
Metricool is a Spanish social media management and analytics platform founded in 2016 by Juan Pablo Tejela. The platform consolidates social media scheduling, analytics, competitor analysis, and paid advertising management into a single unified dashboard. It supports major networks including Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Twitch, making it a comprehensive tool for digital marketers and content creators. The company has grown significantly in the SMB and mid-market segments, positioning itself as a cost-effective alternative to tools like Hootsuite and Sprout Social. Metricool differentiates itself through its strong analytics capabilities, including competitor benchmarking and ad performance tracking across Meta, Google, and TikTok Ads, alongside its social scheduling features. Its freemium model has helped it build a large user base globally, with hundreds of thousands of users across more than 100 countries. Within the AdTech and MarTech ecosystem, Metricool occupies a niche at the intersection of social media management and performance analytics. Its ability to combine organic content management with paid media reporting makes it particularly valuable for small agencies and independent marketers who need an all-in-one solution without enterprise-level pricing. The platform is especially popular in Spanish-speaking markets while maintaining strong international growth.
Social Media Scheduler
Plan, schedule, and auto-publish content across Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube, and Google Business Profile.
Analytics & Reporting
In-depth performance analytics for organic and paid content, with customizable reports exportable in PDF or CSV formats.
Competitor Analysis
Track and benchmark competitor social media performance across key metrics and content strategies.
Ad Manager
Monitor and analyze paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads from a single dashboard.
Inbox / Social Listening
Manage comments, messages, and mentions across connected social profiles in a unified inbox.
Link in Bio
Create a customizable landing page to consolidate multiple links for social media profiles.
Best Time to Post
AI-driven recommendations for optimal posting times based on audience engagement data.
Team Collaboration
Multi-user access with role-based permissions for agencies and marketing teams managing multiple brands.
- 2016Founded