Loading...
Loading...
Social Media Management encompasses platforms and tools that enable brands, agencies, and marketers to orchestrate, analyze, and optimize their presence across multiple social channels. These solutions address critical operational and strategic challenges: managing content calendars and post scheduling across fragmented platforms, aggregating performance data into actionable insights, conducting competitive benchmarking, monitoring brand mentions and sentiment in real-time, and generating comprehensive reporting for stakeholder communication. By consolidating these functions into unified dashboards, social media management tools reduce operational friction and empower data-driven decision-making at scale. The category holds significant importance within the broader AdTech ecosystem as social platforms have become primary channels for brand engagement and customer acquisition. Social media management tools serve as essential infrastructure that bridges the gap between advertisers and the platforms themselves, enabling marketers to maximize return on social investments through better targeting, timing, and creative optimization. These platforms also generate valuable first-party data and insights that inform broader marketing strategies, making them foundational to modern integrated marketing operations. As social commerce and platform-native advertising continue to expand, the ability to manage, measure, and optimize social activities becomes increasingly critical to marketing effectiveness. Current dynamics in this category reflect a consolidation trend, evidenced by acquisitions such as Sprout Social's purchase of Simply Measured, alongside the emergence of specialized analytics platforms like Sotrender and Socialinsider that focus on competitive intelligence and multi-platform benchmarking. The category also shows evolution toward all-in-one solutions like Sociality.io that integrate scheduling, monitoring, and reporting functions. Notably, the inclusion of emerging social platforms such as Bluesky and Mastodon in this landscape suggests the category is adapting to accommodate decentralized and alternative social networks, reflecting broader shifts in platform fragmentation and user migration patterns.
Social Media & Technology
Meta Platforms, Inc. (formerly Facebook, Inc.) is a multinational technology conglomerate headquartered in Menlo Park, California. The company operates as one of the world's most influential social technology companies, owning and operating a family of products and services including Facebook, Instagram, WhatsApp, and Messenger. With billions of users worldwide, Meta's platforms enable people to connect, share content, and build communities across mobile devices, personal computers, and virtu...
Social Media & Networking
Pinterest is a visual discovery engine that allows users to save, share, and discover ideas through images and videos. The platform enables users to find inspiration for various aspects of their lives, from home decor to fashion and recipes.
AdTech / Social Media / Digital Advertising
Reddit Inc. is a leading social media and news aggregation platform that has evolved into a significant player in the digital advertising technology ecosystem. Founded as a community-driven discussion platform, Reddit has grown into one of the internet's largest collections of online communities, organized into thousands of topic-specific 'subreddits' where users share content, engage in discussions, and build authentic connections around shared interests. This unique structure has positioned...
Social Media Advertising
Leading short-form video platform offering social media advertising solutions with advanced targeting and creative tools for brands and marketers.
Social Media Advertising
A social media platform and digital advertising network offering targeted ad solutions through promoted tweets, accounts, and trends to reach its global user base.
Social Media Advertising
Discord is a popular voice, video, and text communication platform primarily used by gamers and online communities. It offers features like voice and text channels, server management, and bot integration.
Social Media Advertising
A leading social media platform owned by Meta that enables photo and video sharing with integrated advertising capabilities for brands and businesses.
Social Media Advertising / B2B Marketing Platform
LinkedIn is the world's largest professional networking platform, offering B2B advertising solutions including Sponsored Content, InMail, and advanced audience targeting capabilities.
Social Media Advertising
Pinterest's advertising platform that enables businesses to reach users through visual discovery and shopping-focused ad campaigns on Pinterest.
Social Media Advertising
Quora's advertising platform that enables businesses to reach users through native ads on the question-and-answer platform, targeting based on topics, questions, and user interests.
Social Media Advertising
Reddit's advertising platform enabling brands to reach highly engaged communities through targeted ads across one of the internet's largest social platforms.
Social Listening & Consumer Intelligence
A social intelligence and consumer insights platform that monitors and analyzes social media conversations and online data to help brands understand consumer sentiment and market trends.
Social Listening & Consumer Intelligence
A social listening and consumer intelligence platform that monitors brand mentions, sentiment, and trends across social media and online channels.
Social Media Advertising
TikTok's self-serve advertising platform enabling businesses to create, manage, and optimize ad campaigns on the TikTok social media platform.
Digital Content & Personalization
A personalized avatar and sticker creation platform that allows users to create cartoon versions of themselves for use in messaging and social media.
Social Media Analytics & Intelligence
Digimind is a global social media monitoring and competitive intelligence platform founded in 1998, specializing in helping businesses track, analyze, and leverage social media data for strategic decision-making. The company provides enterprise-grade solutions that enable organizations to monitor brand mentions across social networks, news sites, blogs, forums, and other digital channels, while delivering actionable insights through advanced analytics and AI-powered sentiment analysis. With ...
Social Media Management and Analytics Software
Iconosquare is a comprehensive social media analytics and management platform founded in 2011, specializing in Instagram and Facebook performance optimization. The company provides businesses, agencies, and social media professionals with advanced tools to track metrics, analyze audience behavior, schedule content, and manage community engagement across multiple social media accounts. Originally launched as Statigram, the platform rebranded to Iconosquare in 2013 and has since evolved into on...
Social Media Analytics & Marketing Technology
Keyhole is a social media analytics and monitoring platform designed to help businesses, agencies, and marketers track, measure, and optimize their social media presence across multiple platforms. The company provides real-time analytics tools that enable users to monitor hashtags, keywords, accounts, and URLs across major social networks including Twitter, Instagram, Facebook, TikTok, and LinkedIn. Keyhole's platform is particularly known for its campaign tracking capabilities, influencer id...
Customer Experience Management / Social Media Management
Lithium was a social customer experience management platform that was acquired by Spredfast in 2016, with the combined entity later rebranding as Khoros in 2019.
Native Advertising
LockerDome was a social content platform and native advertising network that connected publishers with advertisers through engaging, mobile-optimized content experiences.
Social Media Monitoring & Brand Intelligence
Social media monitoring and brand listening platform that helps businesses track online mentions, analyze sentiment, and manage their digital reputation.
Influencer Marketing Technology
Onalytica was an influencer relationship management (IRM) platform that helped brands identify, analyze, and engage with key influencers across social media and digital channels.
Marketing Technology / Content Marketing Platform
Percolate was a marketing content management and orchestration platform that helped enterprise brands plan, create, and distribute marketing content at scale.
Social Media Analytics
Quintly is a specialized social media analytics and benchmarking platform designed to help businesses, marketing agencies, and brands optimize their social media strategies through data-driven insights. The platform enables organizations to track performance metrics across multiple social media channels, conduct competitive benchmarking analysis, and generate comprehensive reports that inform strategic decision-making. By aggregating data from various social networks into a unified dashboard,...
Digital Marketing Software / SEO Tools
Raven Tools is an established all-in-one SEO and digital marketing platform that serves agencies, consultants, and in-house marketing teams by consolidating essential digital marketing tools into a unified dashboard. The platform enables marketing professionals to streamline their workflows through comprehensive features including rank tracking, site audits, backlink analysis, competitor research, and white-label reporting capabilities. By aggregating data from multiple marketing channels and...
Digital Marketing Services / Advertising Technology
S4 Capital is a digital-only marketing services company founded to reimagine the advertising and marketing industry for the digital age. Unlike traditional marketing holding companies, S4 Capital operates as a purely digital enterprise, combining creative content production, programmatic advertising, and first-party data strategies into a unified service offering. The company positions itself as an agile, technology-enabled alternative that delivers faster execution, transparent pricing, and ...
Social Media Advertising Technology
Smartly.io is a leading social media advertising automation platform that serves as a critical infrastructure provider in the AdTech ecosystem. The company empowers brands and agencies to optimize and scale their digital advertising campaigns across multiple social media channels through advanced automation capabilities, creative production tools, and intelligent optimization algorithms. Designed specifically for large-scale advertisers, Smartly.io's platform addresses the complex challenges ...
Social Media Analytics
Social media intelligence and competitive benchmarking platform that helps brands analyze and optimize their social media performance against competitors.
Retail Media
Walgreens Advertising Group is the retail media network of Walgreens, enabling brands to reach healthcare-focused consumers through digital and in-store advertising across one of America's largest pharmacy chains.
Marketing Project Management & Content Calendar
CoSchedule is a leading player in the social media management sector of the advertising technology ecosystem.
Social Media Management
eClincher is a leading player in the social media management sector of the advertising technology ecosystem.
Social Media Management
Social media management and customer experience platform that was acquired by Brandwatch in 2022 and integrated into their suite of digital marketing tools.
Social Media Management
Hootsuite is a leading social media management platform that helps organizations and individuals manage their social media presence across multiple platforms, including Twitter, Facebook, LinkedIn, and Instagram.
Social Media Management Software / Marketing Technology (MarTech)
Loomly is a cloud-based social media management platform founded to streamline content planning, creation, and publishing workflows for businesses, marketing teams, and agencies of all sizes. The platform distinguishes itself in the competitive social media management software market through its emphasis on content inspiration and guided post creation, helping teams overcome creative blocks while maintaining consistent brand messaging across multiple social channels. Loomly provides a central...
Social Media Management Software
MeetEdgar is a cloud-based social media management platform that distinguishes itself through intelligent automation and content recycling capabilities. Founded to solve the challenge of maintaining consistent social media presence without exhausting content creation resources, the platform has established a unique position in the social media management market. Unlike traditional scheduling tools that follow a linear post-once approach, MeetEdgar employs a sophisticated content library syste...
Content Marketing Technology
Social Native was a content marketing platform that connected brands with creators to produce authentic user-generated content at scale.
Social Media Management Software / Marketing Technology (MarTech)
SocialPilot is a comprehensive social media management platform designed to streamline social media operations for businesses, agencies, and marketing professionals across multiple channels. The platform provides an integrated suite of tools including content scheduling, multi-account management, team collaboration, and performance analytics across major social networks such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and Google Business Profile. By delivering professional-g...
Customer Experience Management / Social Media Management
Sprinklr is a leading customer experience management (CXM) platform that helps enterprises deliver exceptional customer experiences across social media, messaging, email, and other digital channels.
Social Media Management / MarTech
Sprout Social is a leading provider of social media management and analytics solutions, helping businesses of all sizes to efficiently manage their social media presence, engage with their audience, and measure the impact of their social media efforts.
Influencer Marketing Technology
Influencer marketing platform providing AI-powered discovery, analytics, and campaign management tools for brands and agencies.
Social Media Advertising
Social media platform that operated advertising products including Promoted Tweets, Promoted Accounts, and Promoted Trends before being acquired by Elon Musk and rebranded to X.
Social Media Management / MarTech
Social media management platform that enables businesses to manage multiple social channels, schedule content, and analyze performance from a unified dashboard.
Social Media Management / MarTech
Agorapulse is an AdTech platform that provides social media management and analytics tools for businesses.
Social Media
BeReal is an AdTech Platform that provides a social media app that encourages users to share a photo of themselves once a day at a different time each day.
Social Media Management
Buffer is a social media management platform that helps businesses and individuals schedule, publish, and analyze their social media content across multiple platforms.
Social Media / Entertainment
Letterboxd is an AdTech Platform that provides a social network and movie discovery platform for film enthusiasts.
Social Media Management
Sendible is an AdTech platform that provides social media management and marketing automation tools for businesses.
Social Media Advertising
Twitter's advertising platform enabling businesses to run targeted ad campaigns across the Twitter/X social media network through various ad formats and audience targeting options.
Social Media Advertising Platform
WeChat is a Chinese super-app offering messaging, social media, mobile payments, and advertising solutions, operated by Tencent.
Video Advertising / Social Media Advertising
YouTube's short-form video platform competing with TikTok and Instagram Reels, offering vertical video content up to 60 seconds with integrated advertising opportunities.
Paid Search and Social Advertising Automation
AI-powered digital advertising platform that automated campaign management and optimization for agencies and SMBs across Google, Facebook, and Microsoft advertising channels.
Mobile Social Media Advertising
Amino Apps was a mobile platform that operated niche community apps for fandoms, interests, and hobbies, monetized through advertising and virtual goods.
Social Media Monitoring & Analytics, Marketing Technology, Brand Intelligence
Awario is a social media monitoring and analytics platform that enables businesses to track brand mentions, monitor competitive activities, and engage with their audience across multiple digital channels. The platform employs advanced search algorithms and real-time data processing to capture and analyze conversations about brands, products, and industry keywords across social networks, blogs, forums, news sites, and other online sources. By converting raw social listening data into actionabl...
Social Media Analytics
Video Advertising
The advertising platform of Bilibili, China's leading video-sharing platform for youth culture, anime, gaming, and entertainment content.
Social Media / Decentralized Technology
Social Media Monitoring & Analytics
Brand24 is a social media monitoring and analytics platform that tracks online mentions of brands, products, and keywords across the web and social networks.
Social Media Monitoring & Brand Intelligence
BrandMentions is a comprehensive web and social media monitoring tool that helps businesses track mentions of their brand, competitors, and keywords in real-time. It provides insights into online conversations, sentiment analysis, and competitive intelligence to enhance online presence and reputation management.
Social Media Analytics & Consumer Intelligence
A social media intelligence and consumer insights platform that helps brands monitor, analyze, and engage with online conversations across digital channels.
Social Media Management
Social media management and customer engagement platform that combines publishing, engagement, analytics, and listening capabilities for brands and agencies.
PR Technology / Earned Media
Cision is a leading global provider of earned media software and services, offering PR professionals tools for media monitoring, distribution, and analytics.
Social Media Management Software
ContentStudio is a unified social media management and content marketing platform that helps businesses discover, compose, and share content across multiple social channels.
Social Media Analytics
Crowdbooster was a social media analytics and management platform that helped businesses optimize their Twitter and Facebook presence through data-driven insights.
Social Media Management
Crowdfire is a social media management tool designed to help individuals and businesses grow their online presence. It assists users with content discovery, scheduling posts across multiple platforms, and analyzing performance to optimize their social media strategy.
Social Media Marketing Technology
Dash Hudson is a social media management and analytics platform designed for consumer brands. It provides tools for content planning, scheduling, publishing, and performance measurement across various social channels. The platform leverages AI to help brands predict content performance and optimize their social media strategy to drive engagement and sales.
Social/Community Platform with Advertising Capabilities
Social Media Advertising
Douyin Ads is the advertising platform for Douyin, China's leading short-form video app operated by ByteDance, offering brands access to hundreds of millions of Chinese users.
Social Commerce and Classified Advertising
Facebook's peer-to-peer marketplace platform enabling users to buy, sell, and discover items locally within their communities, integrated with Facebook's advertising ecosystem.
Social Media Analytics
Fanpage Karma is a comprehensive social media analytics and monitoring tool designed for businesses and agencies. It enables users to track, analyze, and optimize their social media performance across various platforms, providing insights into their own profiles and competitors. The platform supports data-driven decision-making through detailed reporting and benchmarking features.
Social Media Analytics & Intelligence
Followerwonk is a specialized social media analytics platform focused exclusively on Twitter/X audience intelligence and analytics. The platform serves marketers, social media managers, and businesses by providing sophisticated tools to analyze Twitter audiences, search user bios, compare follower bases, and track engagement patterns and follower growth over time. Its core capabilities enable deep audience research, influencer identification, competitive analysis, and comprehensive reporting ...
Gaming Communication (Not AdTech)
A team communication and gaming community platform acquired by Roblox in 2021, not an AdTech company.
Influencer Marketing Technology
Hashoff was an influencer marketing platform that connected brands with social media creators for authentic content creation and distribution.
Customer Engagement Platform / Social Media Management
Khoros is a digital customer engagement platform that combines social media management, online community, and messaging capabilities for enterprise brands.
Social Media Advertising
Kuaishou Ads is the advertising platform of Kuaishou Technology, one of China's largest short-video and live-streaming platforms, offering performance and brand advertising solutions.
Social Media Marketing Technology
Later is a social media marketing platform that helps brands and creators schedule content, manage social media presence, and drive traffic from social platforms to websites.
Social Media Advertising / B2B Advertising
LinkedIn's B2B advertising platform enabling marketers to target professionals based on job title, industry, company size, and other professional attributes.
Social Networking / Decentralized Technology
Social Media Advertising
Meta's advertising platform offering targeted ad solutions across Facebook, Instagram, Messenger, and Audience Network, serving businesses of all sizes globally.
Digital Identity and Virtual Goods
Meta's avatar creation and customization platform that enables users to create digital representations of themselves across Meta's family of apps and virtual reality experiences.
Social Media Analytics & Marketing Technology
Mintrics is a specialized social video analytics platform that consolidates performance data from major social video platforms including YouTube, TikTok, Instagram, Facebook, and emerging social networks into a unified dashboard. The platform transforms fragmented data streams into coherent strategic intelligence, emphasizing actionable insights through comprehensive capabilities including centralized reporting, trend analysis, competitive benchmarking, and audience intelligence. Unlike basic...
Social Media Advertising
myTarget is a Russian advertising platform owned by VK (formerly Mail.ru Group) that provides performance marketing and brand advertising solutions across VK's ecosystem of social networks and partner sites.
Social Media Advertising
Nextdoor is a hyperlocal social networking platform that connects neighbors and local businesses, offering targeted advertising solutions based on geographic proximity.
Social Media Analytics and Customer Experience Management
Social media listening and customer experience platform that was acquired by Khoros in 2021, now integrated into Khoros's customer engagement suite.
Social Media Management and Marketing Technology
Oktopost is a leading social media management platform specifically designed for B2B companies. It empowers businesses to manage, monitor, and measure their social media activities, focusing on lead generation, employee advocacy, and demonstrating ROI from social media efforts.
User-Generated Content Marketing / Social Commerce
User-generated content (UGC) platform that helps brands collect, curate, and display customer photos and videos across marketing channels.
Social Media Advertising Platform
Social Media Advertising Automation
Revealbot is an automation and optimization platform for social media advertising, primarily focused on Facebook, Instagram, Google, TikTok, and Snapchat campaigns.
Social Media Analytics
Rival IQ is a social media analytics and competitive intelligence platform that helps marketers track, analyze, and optimize their social media performance against competitors. It provides insights into content, engagement, hashtags, and audience growth across various social channels, enabling data-driven marketing decisions.
Content Marketing Technology
Scoop.it is a content curation and marketing platform that helps businesses discover, curate, and share relevant content to engage audiences and establish thought leadership.
Social Commerce Advertising
Shoelace was a social commerce advertising platform that enabled retailers to create shoppable ads from user-generated content and social media posts.
Social Media Analytics
Simply Measured was a social media analytics platform that provided brands and agencies with insights and reporting tools for social media performance measurement.
Social Media Applications
Slide was a widget and social media application platform that enabled users to create and share interactive content across social networks and websites.
Social Media Analytics & Marketing Technology
Snaplytics is a specialized social media analytics platform that addresses the critical measurement gap in ephemeral content performance across major social media platforms. The company focuses exclusively on temporary, time-sensitive content formats such as Snapchat Stories and Instagram Stories that disappear within 24 hours, yet have become increasingly dominant in social media engagement strategies. By providing comprehensive analytics, real-time dashboards, automated reporting, and compe...
Marketing Technology (MarTech) - Social Media Analytics & Content Intelligence
Social Animal is a comprehensive content intelligence and social media analytics platform designed to empower marketers, content creators, and digital agencies with data-driven insights for optimizing content strategies. The platform aggregates and analyzes millions of social media posts and articles across multiple channels, transforming vast amounts of raw social data into actionable intelligence that helps businesses understand content performance patterns and audience engagement dynamics....
Social Media Analytics and Influencer Marketing Intelligence
Social Blade is a leading website that provides public social media statistics and analytics for platforms like YouTube, Twitch, Instagram, and Twitter. It offers insights into subscriber counts, video views, estimated earnings, and growth trends for content creators and channels. The platform is widely utilized by creators, marketers, and researchers to monitor performance and identify trends across various social media platforms.
Social Media Management
Social media management and analytics platform that was acquired by Demandforce (Intuit) in 2015, subsequently discontinued as a standalone product.
Marketing Technology (MarTech) - Social Media Analytics
Social Status is a comprehensive social media analytics and competitive intelligence platform that empowers modern marketing teams with data-driven insights for optimizing their digital strategies. The company addresses a critical challenge in contemporary digital marketing: the fragmented and time-consuming process of collecting, analyzing, and reporting social media performance across multiple platforms. By consolidating data from major social networks into a unified dashboard, Social Statu...
Social Media Marketing
Social media marketing platform that was acquired by Emplifi in 2020, providing AI-powered analytics, content management, and influencer marketing tools for brands and agencies.
Social Media Analytics
Socialert is a social media analytics and monitoring platform that helps businesses track hashtags, keywords, and accounts across various social media platforms. It provides real-time insights, sentiment analysis, and competitive intelligence to optimize social media strategies and measure campaign performance.
Social Media Analytics
Socialinsider is a comprehensive social media analytics tool designed for marketing agencies and brands. It enables users to track, benchmark, and generate reports on their social media performance across multiple platforms, offering insights into competitor strategies and content effectiveness.
Social Media Management
Sociality.io is an all-in-one social media management platform designed for businesses and agencies. It enables users to manage multiple social media accounts, schedule posts, monitor performance, and generate reports from a single dashboard. The platform aims to streamline social media workflows and enhance online presence.
Social Media Analytics & Marketing Technology
Socially Rich is a specialized Instagram analytics and growth tracking platform that empowers influencers, content creators, brands, and digital marketing professionals to optimize their Instagram presence through comprehensive data-driven insights. Unlike multi-platform social media management tools, Socially Rich maintains an exclusive focus on Instagram's unique ecosystem, delivering deeper and more relevant analytics tailored to the platform's specific features, algorithms, and engagement...
Social Media Marketing
Sociallyin is a full-service social media agency specializing in creative content production, social media management, and paid social advertising for brands.
Social Media Analytics & Marketing Technology
Socialvibe is a specialized social video analytics platform that serves brands, marketers, and content creators by providing comprehensive measurement and optimization tools for video content performance across multiple social media channels. The platform addresses the critical challenge of fragmented social media data by consolidating performance metrics from major social networks including Facebook, Instagram, YouTube, TikTok, LinkedIn, and Twitter into a unified, centralized dashboard. Thi...
Social Media Analytics
Sotrender is a social media analytics platform that provides data-driven insights for marketers and businesses. It helps users monitor, analyze, and optimize their performance across major social media channels, benchmark against competitors, and generate comprehensive reports.
Social Media Analytics
Social media analytics and listening platform that provided enterprise brands with insights from social conversations and online content.
Content Marketing Technology / Social Media Marketing
Taggbox is a user-generated content (UGC) platform that helps brands collect, curate, and display social media content across digital touchpoints.
Tailwind is a leading social media marketing platform designed to help businesses and individuals grow their presence on Pinterest and Instagram. It offers smart scheduling, content creation, and analytics tools to optimize engagement and reach. The platform aims to simplify social media management and drive traffic.
Social Media Advertising
A text-based social media platform developed by Meta that integrates with Instagram, enabling users to share short-form text updates and engage in public conversations.
Social Media Advertising
TikTok's advertising platform enabling businesses to reach over 1 billion users through video-first ad campaigns on one of the world's fastest-growing social media platforms.
Social Media Advertising
TikTok's advertising platform enabling businesses to reach over 1 billion users through creative video ads, influencer partnerships, and performance marketing tools.
Content Marketing Technology / User-Generated Content
User-generated content (UGC) marketing platform that helps brands collect, curate, and display social media content across digital channels.
Influencer Marketing Technology / Social Media Analytics / MarTech
Unbox Social is a comprehensive influencer marketing and social media analytics platform that empowers brands, agencies, and marketers to navigate the increasingly complex influencer partnership ecosystem with data-driven precision. The platform leverages advanced analytics, machine learning algorithms, and multi-platform social media monitoring to deliver end-to-end solutions spanning influencer discovery, campaign management, and ROI measurement across major social networks including Instag...
Social Media Analytics
Union Metrics is a specialized social media analytics platform that delivers comprehensive measurement, insights, and reporting solutions for brands, agencies, and marketers seeking to optimize their social media performance. The company focuses on providing actionable intelligence across major social networks including Twitter, Instagram, and Facebook, enabling organizations to move beyond surface-level vanity metrics and gain deep understanding of audience behavior, content performance, and...
Social Media Advertising
VK Ads is the advertising platform of VK (formerly VKontakte), Russia's largest social network, providing digital advertising solutions across VK's ecosystem of social media and digital properties.
Social Media Advertising
Weibo Ads is the advertising platform of Weibo Corporation, China's leading social media platform, offering brands access to over 500 million monthly active users.
Social Media Marketing
Wildfire Systems was a social media marketing platform that helped brands create and manage social campaigns, promotions, and contests across multiple social networks.
Social Media Advertising
Social media platform and advertising network offering targeted ad placements, video ads, and promoted content across its global user base.
Social Commerce Advertising
Xiaohongshu Ads is the advertising platform for Xiaohongshu (Little Red Book), China's leading lifestyle and social commerce platform combining content sharing with e-commerce.
Social Media Analytics & Sponsorship Measurement
Zoomph was a social media analytics and sponsorship measurement platform that helped brands and sports organizations measure marketing ROI and audience engagement.