Acquisio

Mid-market leader in agency-focused PPC automation

Acquisio was a digital advertising automation platform founded in 2007 that specialized in helping agencies and small-to-medium businesses manage and optimize their paid search and social media campaigns. The platform leveraged machine learning and AI to automate bid management, budget allocation, and campaign optimization across Google Ads, Facebook Ads, and Microsoft Advertising. Acquisio was particularly known for its white-label solutions that enabled agencies to offer sophisticated campaign management tools to their clients under their own branding. In January 2018, Acquisio was acquired by Zeta Global (now Zeta Global Holdings Corp.), a data-driven marketing technology company. Following the acquisition, Acquisio's technology and capabilities were integrated into Zeta Global's broader marketing cloud platform. The Acquisio brand and standalone platform were gradually phased out as its features were absorbed into Zeta's unified marketing platform, which offered a more comprehensive suite of data-driven marketing solutions beyond just paid advertising automation. During its independent operation, Acquisio served thousands of agencies and advertisers, processing billions of dollars in advertising spend. The company was recognized for democratizing advanced campaign optimization capabilities that were previously only accessible to large enterprises with substantial resources. Its acquisition by Zeta Global represented the consolidation trend in the MarTech and AdTech industries, where point solutions were being integrated into larger, more comprehensive marketing platforms.