Nanigans

Leading Facebook/Instagram advertising optimization platform before acquisition

Nanigans was a performance advertising software company that specialized in automating and optimizing advertising campaigns on Facebook, Instagram, and other social media platforms. Founded in 2010, the company built a reputation for its sophisticated algorithmic approach to social media advertising, offering advertisers advanced tools for budget optimization, creative testing, and performance analytics. The platform was particularly popular among e-commerce companies, mobile app developers, and performance marketers who needed to scale their social media advertising efficiently. Nanigans differentiated itself through its deep integration with Facebook's advertising platform and its proprietary optimization algorithms that could manage large-scale campaigns across multiple objectives. The company served major brands and direct-response advertisers, providing them with granular control over their social advertising spend while automating complex bidding and budget allocation decisions. In January 2020, Nanigans was acquired by Kenshoo (which later rebranded to Skai), a leading marketing platform for omnichannel advertising. Following the acquisition, Nanigans' technology and team were integrated into Skai's broader platform, and the Nanigans brand ceased to operate as a distinct entity. The acquisition allowed Skai to strengthen its social advertising capabilities and expand its offerings to performance advertisers who had been Nanigans customers.