Smartly.io

A leading full-stack paid social and cross-channel advertising automation platform, trusted by major global brands and agency holding groups to manage billions in ad spend at scale.

Smartly.io is an AI-powered advertising automation platform that originated in Helsinki in 2013 as a Facebook automation tool and has since expanded into a full-stack solution covering creative production, cross-channel campaign management, and budget optimization.¹ The platform currently manages over $5 billion in annual ad spend for more than 700 brands across channels including Meta, TikTok, Pinterest, Snapchat, Google, YouTube, and Spotify.¹ Its dynamic creative templates automate the production of format-ready ad variations at scale, while a Cross-Channel Campaign Manager gives media buyers a unified control center with consolidated reporting across all supported platforms.¹ On the analytics and measurement side, a pre-launch AI scoring feature forecasts creative performance before spend is committed, and a post-campaign tool surfaces which visual elements and messages drove results to inform future production cycles.¹ Smartly.io's primary user base consists of large direct-to-consumer e-commerce brands, consumer packaged goods companies, gaming studios, and major global agencies — including Omnicom, WPP, and Publicis — managing paid social programs on their behalf.¹ The company does not publish pricing, instead negotiating custom contracts based on a percentage of total managed ad spend.¹ Source 1: pangea.app — What is Smartly.io?