Smartly Signs Letter of Intent to Acquire INCRMNTAL

Integration will combine creative and media orchestration with always-on incrementality measurement across social, commerce, and CTV Smartly announced it has entered into a letter of intent to acquire INCRMNTAL, a pioneering AI-powered incrementality measurement platform that delivers real-time insights into the incremental impact of marketing investments across channels without relying on user-level data or tracking. “With […]