Pinterest Performance+
Pinterest Performance+ combines AI-powered bidding, generative creative, and automated optimization to deliver measurable lower-funnel results on a platform where users actively seek purchase inspiration.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Social Media Advertising / Performance Marketing
- Business Model
- Self-serve and managed advertising platform (CPC/CPM/ROAS-based)
- Target Market
- SMB, Mid-Market, and Enterprise advertisers in retail, fashion, home, and lifestyle verticals
- Employee Count
- 5001-10000
- Revenue Range
- Part of Pinterest Inc. total revenue (~$3.5B annually as of 2024)
- Stock Symbol
- PINS
- Parent Company
- Pinterest Ads
- API Available
- Yes
Emerging performance-ad challenger to Meta and TikTok, leveraging Pinterest's high purchase-intent audience and AI automation to capture lower-funnel ad budgets
Pinterest Performance+ is Pinterest's comprehensive AI-driven performance advertising suite, launched on October 1, 2024. It represents a strategic pivot for Pinterest from being perceived primarily as an upper-funnel, brand-awareness platform to a full-funnel performance advertising destination. The suite bundles together Smart Bidding, ROAS-based bidding, generative AI lifestyle creative tools, and automated A/B testing into a unified offering designed to compete directly with Meta Advantage+ and TikTok's automated ad products. The platform leverages Pinterest's unique intent-signal data — derived from billions of saves, searches, and board interactions — to power its AI bidding and targeting algorithms. Generative AI tools allow advertisers to automatically produce contextually relevant lifestyle imagery that fits Pinterest's aesthetic, reducing creative production friction. Automated A/B testing enables continuous optimization without manual intervention, making the suite accessible to both large enterprise advertisers and performance-focused SMBs. At launch, Performance+ was available across nine markets: US, UK, Canada, Australia, France, Germany, Mexico, Brazil, and Japan. In the broader AdTech ecosystem, Pinterest Performance+ is significant because it signals Pinterest's maturation as a performance advertising platform. Pinterest has historically struggled to capture direct-response ad budgets despite its high purchase-intent user base. By packaging automation, AI creative, and outcome-based bidding together, Pinterest is positioning itself as a differentiated alternative to the duopoly of Meta and Google, particularly for retail, fashion, home décor, and lifestyle verticals where Pinterest's audience skews heavily.
Smart Bidding
AI-driven automated bidding that optimizes toward advertiser-defined performance goals such as conversions or clicks
ROAS Bidding
Return-on-ad-spend bidding mode that allows advertisers to set target ROAS and let Pinterest's algorithm optimize spend allocation
Generative AI Lifestyle Creative
AI-powered tool that generates contextually relevant lifestyle imagery and creative assets tailored to Pinterest's visual aesthetic
Automated A/B Testing
Built-in experimentation framework that automatically tests creative and targeting variations and shifts budget to winning combinations
Performance+ Campaigns
Unified campaign type that bundles automation features into a streamlined setup experience similar to Meta Advantage+ Shopping Campaigns
Audience Automation
AI-driven audience targeting that expands beyond manually defined segments to find high-intent users likely to convert
- 2024Founded