Pinterest Performance+

Pinterest's flagship performance ad product competing directly with Meta Ads and TikTok for Business for lower-funnel conversion budgets

Pinterest Performance+ is a suite of AI-powered automation tools for paid social advertisers designed to maximize efficiency by simplifying ad creation, targeting, and bidding.¹ Available globally, it serves advertisers pursuing Consideration, Conversions, or Catalog Sales objectives, helping them drive lower-funnel performance by optimizing targeting, managing budgets, and automating bid decisions.² Through its AI and automation features, the platform reduces campaign creation time significantly, requiring 50% fewer inputs than traditional campaign setup.² For advertisers seeking to scale creative production, Pinterest Performance+ also offers generative AI tools that transform plain product images into lifestyle imagery, enriching Product Pins and deepening engagement.² On the measurement and bidding side, Pinterest Performance+ offers ROAS-optimized bidding in all markets to qualified advertisers, analyzing thousands of real-time signals to predict conversion value and help advertisers maximize return on investment.² Recent updates to its ad delivery models have driven a 28% improvement in ROAS during testing for small and medium-sized business advertisers, with continued expansion through features such as New Customer Acquisition and one-click campaign setup for eligible merchants.³ Source 1: impressiondigital.com — The Pinterest Performance+ Playbook: Strategies for ... Source 2: pinterest.com — Introducing new AI and automation campaign features to ... Source 3: pinterest.com — How Pinterest Performance+ automates success for SMBs