Skip to content
ATDbbeta
Brief
Taboola

Taboola

Native Advertisingtaboola.com

Taboola is a publicly traded advertising technology company headquartered in New York City, founded in 2007 by Adam Singolda, that operates a digital advertising platform connecting advertisers with audiences across a network of publisher websites and digital properties.

Last updated Oct 26, 2026 by ATDb automated enrichment

In the news
Founded
2007
HQ
New York, New York, United States
Connections
114

AI-drafted from public sources23 sources cited

At a glance

Employees
1001-5000
Funding
$160M+
Revenue
$1B–$2B
Stock
TBLA
35integrations24competitors2corporate family1partners1acquisitions
Native AdvertisingAI-Powered PlatformContent Discovery

About

One of the world's largest native advertising and content discovery platforms, reaching approximately 600 million daily active users across a global publisher network

Taboola is a publicly traded advertising technology company headquartered in New York City, founded in 2007 by Adam Singolda, that operates a digital advertising platform connecting advertisers with audiences across a network of publisher websites and digital properties. Audience targeting capabilities include Predictive Audiences, which uses AI and machine learning to identify new user segments from existing conversion data, as well as contextual targeting based on page content — all functioning independently of third-party cookies. For publishers, Taboola offers monetization, AI-driven content personalization, push-notification re-engagement, and audience-insight tools. Thousands of businesses advertise directly through Realize, Taboola's ad platform, reaching approximately 600 million daily active users, while publishers such as NBC News and Yahoo, and OEMs including Samsung and Xiaomi, use Taboola's technology to grow their audiences and revenue. In a notable commercial partnership, Taboola signed a 30-year exclusive agreement with Yahoo to power native advertising across all of Yahoo's digital properties globally, including Yahoo Finance, Yahoo Sports, Yahoo News, AOL, and Engadget. Source 1: wikipedia.org — Taboola Source 2: builtinnyc.com — Advertising Account Manager, Growth - Taboola

Business model

Marketplace

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Realize

    Taboola's self-serve and managed advertiser platform for running native and display campaigns across the Taboola publisher network

  • Predictive Audiences

    AI and machine learning tool that identifies new user segments based on existing advertiser conversion data, enabling cookieless audience targeting

  • Contextual Targeting

    Targets ads based on the content of the page being viewed, operating independently of third-party cookies

  • Publisher Monetization

    Tools enabling publishers to generate revenue through native advertising placements within their digital properties

  • Content Personalization

    AI-driven recommendation engine that personalizes content feeds for publisher audiences to increase engagement

  • Push Notifications

    Re-engagement tool allowing publishers to reach audiences off-site via browser push notifications

  • Audience Insights

    Analytics and data tools providing publishers with deeper understanding of their audience behavior and interests

Key features

Native advertising at scale across a global publisher networkAI and machine learning-powered audience targeting (Predictive Audiences)Cookieless contextual targetingContent recommendation and personalization enginePublisher monetization and audience growth toolsPush notification re-engagement capabilities30-year exclusive partnership with Yahoo for native advertisingOEM integrations with Samsung, Xiaomi and others

Use cases

Brand awareness campaigns via native advertisingPerformance marketing and direct response advertisingPublisher revenue monetizationAudience re-engagement via push notificationsContent personalization for media publishersCookieless audience targeting for advertisersOEM and device-level content discovery

Customer segments

Digital advertisers and performance marketersBrand advertisersDigital publishers and media companiesOEMs and device manufacturersE-commerce companiesDirect-to-consumer brandsAgencies and trading desks

Tech & specs

Technology stack

Artificial intelligence and machine learningBig data processingReal-time bidding infrastructureContextual analysis enginePredictive modelingCloud infrastructurePush notification technology

Security & compliance

GDPRCCPAIAB standards

Deployment

Cloud

API

Yes

Corporate history
  1. 2007 · Founded
  2. 2021Absorbed Skimlinks
Connection details
View Taboola’s full portfolio (2) See alternatives to Taboola See integrations with Taboola (35) See people at Taboola (2) See acquisitions by Taboola (1)

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Taboola