Gannett

Largest U.S. newspaper publisher by circulation with a major digital advertising and marketing services division serving local and national advertisers

Gannett Co., Inc. is the largest newspaper publisher in the United States by total daily circulation, operating USA TODAY as its flagship national brand alongside approximately 200+ local and regional newspapers and digital media properties. The company reaches tens of millions of consumers monthly across print and digital platforms, making it a significant player in local and national digital advertising markets. Gannett completed a major merger with GateHouse Media in 2019, dramatically expanding its footprint and creating a combined entity with unparalleled local market reach across the U.S. In the AdTech ecosystem, Gannett operates through its marketing solutions division, which provides digital advertising services to local and national advertisers including display advertising, programmatic, search marketing, social media advertising, and targeted digital campaigns. The company has invested in first-party data capabilities leveraging its large registered user base across its news properties. Gannett also owns or has owned several AdTech-related subsidiaries and platforms aimed at helping local businesses with their digital marketing needs. Gannett has faced significant financial pressures common to legacy media companies, including declining print advertising revenues and subscription challenges, leading to substantial cost-cutting and restructuring efforts. Despite these headwinds, the company continues to invest in its digital transformation, growing digital-only subscriptions and digital advertising revenues as a strategic priority. Its scale in local markets remains a key competitive differentiator in the digital advertising landscape.