ReachLocal

Leading digital marketing platform for SMBs before acquisition by Gannett

ReachLocal was a digital marketing services provider that specialized in helping small and medium-sized businesses manage their online advertising and local marketing campaigns. Founded in 2004, the company offered a comprehensive platform that included search engine marketing (SEM), display advertising, social media advertising, web presence management, and SEO services. ReachLocal differentiated itself by combining technology with dedicated account management to help SMBs navigate the complexities of digital advertising. At its peak, ReachLocal served tens of thousands of small business clients across various industries including automotive, healthcare, legal services, and home services. The company went public in 2010 (NASDAQ: RLOC) and grew to become one of the leading digital marketing platforms for local businesses. In 2016, ReachLocal was acquired by Gannett (now Gannett Co., Inc.) for approximately $156 million and was integrated into Gannett's LocaliQ division. Following the acquisition, ReachLocal's brand and technology were absorbed into Gannett's LocaliQ platform, which continued to serve the SMB market with digital marketing solutions. The ReachLocal brand effectively ceased to exist as a distinct entity, with its products, services, and customer base becoming part of the broader LocaliQ offering.