Yahoo
S · Core PlatformsSubsidiaryYahoo combines premium media inventory from owned-and-operated properties with advanced programmatic advertising technology and first-party data to deliver effective omnichannel advertising solutions at scale.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Demand-Side Platform (DSP) / Native Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 5001-10000
- Funding
- public-acquired
- Revenue Range
- $7B-$8B
- Stock Symbol
- NASDAQ:YHOO
- Parent Company
- Apollo Global Management
- API Available
- Yes
Market Position
Major global player in programmatic advertising and native advertising with extensive owned media properties
Overview
Yahoo is a global media and advertising technology company that operates as a subsidiary of Apollo Global Management. Following its acquisition by Verizon in 2017 (forming Oath/Verizon Media) and subsequent sale to Apollo in 2021, Yahoo continues to operate as a major player in digital advertising and media. The company serves billions of users worldwide through its portfolio of digital properties including Yahoo Finance, Yahoo Sports, Yahoo News, and Yahoo Mail. In the AdTech ecosystem, Yahoo operates Yahoo Advertising (formerly Verizon Media), which includes one of the largest native advertising platforms, a comprehensive demand-side platform (DSP), and supply-side platform (SSP) technologies. The company provides omnichannel advertising solutions across display, video, native, mobile, and connected TV (CTV) inventory. Yahoo's advertising technology leverages first-party data from its extensive user base and premium publisher partnerships to deliver targeted advertising at scale. Yahoo maintains a significant position in the programmatic advertising market, competing with major ad tech platforms while also serving as both a media owner and technology provider. The company's dual role as both a publisher with owned-and-operated properties and an advertising technology platform gives it unique insights and capabilities in the digital advertising landscape.
Products & Features
Yahoo DSP
Demand-side platform providing programmatic access to display, video, native, mobile, and CTV inventory across multiple exchanges
Yahoo Native Advertising
One of the world's largest native advertising platforms delivering sponsored content across Yahoo properties and partner sites
Yahoo Ad Tech (SSP)
Supply-side platform technology helping publishers monetize their inventory through programmatic advertising
Yahoo ConnectID
Identity solution for cookieless advertising and cross-device user recognition
Yahoo Advertising Analytics
Measurement and analytics tools for campaign performance tracking and optimization
Key Features
Omnichannel programmatic advertising (display, video, native, mobile, CTV)Access to premium Yahoo owned-and-operated inventoryFirst-party data from 900+ million monthly active usersCross-device targeting and measurementNative advertising at scaleCookieless identity solutionsBrand safety controlsReal-time bidding and optimizationContextual targeting capabilitiesAdvanced audience segmentation
Use Cases
Programmatic display and video advertising campaignsNative advertising and sponsored content distributionBrand awareness campaigns across premium publishersPerformance marketing and direct response advertisingCross-device audience targeting and retargetingConnected TV and video advertisingMobile app advertising and user acquisitionContextual advertising in cookieless environments
Customer Segments
Enterprise brands and advertisersAdvertising agencies and trading desksPerformance marketersE-commerce companiesPublishers seeking monetization solutionsMedia buyersDemand-side platforms (as exchange partner)