Yahoo
Yahoo combines a massive first-party data asset from nearly 900 million users with a full-stack programmatic platform, enabling advertisers to reach premium audiences across owned and open web inventory without reliance on third-party cookies.
Last updated Jun 13, 2026 by ATDb automated enrichment
- Industry
- Digital Advertising / Programmatic AdTech
- Business Model
- Marketplace / Media & Advertising Platform
- Target Market
- Enterprise
- Employee Count
- 5001-10000
- Funding
- public-acquired
- Revenue Range
- $1B–$5B
- Stock Symbol
- NASDAQ:YHOO
- Parent Company
- Apollo Global Management
- API Available
- Yes
Large-scale independent AdTech and media company with full-stack DSP/SSP capabilities and significant owned-and-operated audience reach
Yahoo is a pioneering internet brand and digital media company that has evolved into a significant player in the advertising technology ecosystem. Operating under Apollo Global Management's ownership since 2021 following Verizon's divestiture, Yahoo combines its vast owned-and-operated properties — including Yahoo Finance, Yahoo Sports, Yahoo Mail, and Yahoo News — with a full-stack AdTech infrastructure that includes a demand-side platform (DSP), supply-side platform (SSP), and data solutions. The company reaches approximately 900 million monthly active users globally, giving it a unique first-party data advantage in a cookieless advertising landscape. Yahoo's AdTech suite, anchored by the Yahoo DSP (formerly Oath/Verizon Media DSP), provides advertisers with omnichannel campaign management across display, video, native, connected TV (CTV), and digital out-of-home (DOOH) formats. The platform leverages Yahoo's proprietary identity solution and first-party data from its logged-in user base to enable precise audience targeting without reliance on third-party cookies. Yahoo also operates a robust SSP that connects publishers to premium demand, and its Yahoo ConnectID serves as a privacy-forward identity solution for the open web. In the competitive AdTech landscape, Yahoo differentiates itself through the combination of a massive owned media footprint, a full-stack technology platform, and rich first-party data assets. It competes with major players like Google, The Trade Desk, and Amazon Advertising, while also serving as a partner to many publishers and advertisers seeking alternatives to walled gardens. Yahoo's integrated approach — spanning media, data, and technology — positions it as a scaled independent alternative in the programmatic advertising ecosystem.
Yahoo DSP
Demand-side platform enabling omnichannel programmatic buying across display, video, native, CTV, and DOOH inventory with advanced audience targeting.
Yahoo SSP
Supply-side platform connecting publishers to premium programmatic demand, offering header bidding and direct deal capabilities.
Yahoo ConnectID
Privacy-forward identity solution leveraging Yahoo's first-party logged-in user data to enable cookieless audience targeting across the open web.
Yahoo Creative Studios
In-house creative services offering custom ad formats, branded content, and high-impact creative executions for advertisers.
Yahoo Finance
Leading financial news and data property offering premium advertising inventory to financial services and business advertisers.
Yahoo Sports
Major sports media property with high-engagement audiences, offering contextual and audience-based advertising opportunities.
Yahoo Mail
One of the largest email platforms globally, providing native and display advertising inventory within a logged-in environment.
Yahoo News
News aggregation and original content property offering brand-safe contextual advertising environments.
Yahoo Audiences
First-party audience data segments built from Yahoo's owned-and-operated properties, available for targeting on and off Yahoo inventory.
Yahoo Native
Native advertising solution enabling seamless in-feed ad placements across Yahoo's content properties and partner network.
- 1995Founded
- 2017Acquired by Verizon Communications
- 2021Acquired by Apollo Global Management