Sharethrough

Leading native advertising exchange with strong presence in omnichannel programmatic advertising

Sharethrough is a native advertising technology company that operates an omnichannel exchange platform connecting premium publishers with advertisers. The company pioneered native advertising solutions and continues to provide a comprehensive ad exchange that supports display, video, and native ad formats across desktop, mobile, and connected TV environments. Sharethrough's platform emphasizes creative quality and user experience, offering tools for ad rendering, optimization, and performance measurement. In January 2022, Sharethrough was acquired by Equativ (formerly known as Smart AdServer), a European advertising technology company. As a subsidiary of Equativ, Sharethrough continues to operate as a distinct brand and platform, maintaining its independent exchange technology while benefiting from integration with Equativ's broader supply-side platform capabilities. The company serves both the buy-side and sell-side of the programmatic advertising ecosystem, with particular strength in native advertising formats and header bidding technology. Sharethrough's platform is used by major publishers, advertisers, and agencies seeking to monetize inventory or access premium ad placements through programmatic channels. The company maintains a focus on sustainable advertising practices, including attention-based metrics and carbon emission measurement for digital advertising campaigns.