O
Open Bidding
Parent: Google Ad Manager
Last updated May 22, 2026 by the ATDb Editorial Team
- Industry
- Server-side Header Bidding
- Business Model
- Server-side auction integration (no separate fees)
- Target Market
- SSPs, Ad Exchanges
- Parent Company
- Google Ad Manager
Key Features
Server-to-server header bidding integrationLatency reduction vs client-side header biddingGAM-native auction integrationMulti-SSP competitive bidding
Connections