TripleLift
S · Core PlatformsSubsidiaryTripleLift delivers high-performing native advertising at scale through proprietary computer vision technology that automatically optimizes creative assets for seamless integration across premium publisher environments.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Native Advertising Technology
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $73M
- Revenue Range
- $50M-$100M
- Parent Company
- Mediaocean
- API Available
- Yes
Market Position
Leading native advertising platform within the programmatic ecosystem
Overview
TripleLift is a programmatic advertising technology company that specializes in native advertising solutions. The platform enables advertisers and brands to deliver visually engaging, contextually relevant ads that blend naturally with publisher content across web, mobile, and connected TV environments. Founded in 2012, TripleLift pioneered computer vision technology to automatically format and optimize creative assets for native placements at scale. In 2021, TripleLift was acquired by Vista Equity Partners-backed 1plusX, and subsequently became part of the Flashtalking by Mediaocean family in 2022 when Mediaocean acquired the combined entity. Today, TripleLift continues to operate as a distinct brand within the Mediaocean ecosystem, serving major brands, agencies, and premium publishers with its native advertising technology. The company maintains its position as a leader in the native advertising space, offering solutions that span display, video, and CTV formats while emphasizing brand safety, viewability, and performance.
Products & Features
Native Display
Programmatic native ad placements that adapt to publisher layouts and design
Native Video
In-feed video advertising that matches the look and feel of surrounding content
Native CTV
Connected TV native advertising solutions for streaming environments
Branded Content Amplification
Distribution platform for sponsored content and editorial partnerships
Computer Vision Technology
Automated creative optimization and formatting using AI-powered image recognition
Private Marketplace (PMP)
Direct programmatic deals with premium publishers
Contextual Targeting
AI-driven content analysis for relevant ad placement
Key Features
Computer vision-powered creative optimizationAutomatic format adaptation across devices and placementsPremium publisher marketplaceBrand safety controls and verificationReal-time bidding integrationViewability optimizationCross-device native advertisingCTV and OTT native formatsContextual targeting capabilitiesTransparent reporting and analytics
Use Cases
Brand awareness campaigns across premium publishersPerformance marketing with native formatsSponsored content distribution and amplificationMobile-first native advertising campaignsConnected TV brand advertisingContextually relevant product placementsCross-channel native advertising strategiesPublisher monetization of editorial content
Customer Segments
Brand advertisersAdvertising agenciesTrading desks and DSPsPremium digital publishersE-commerce retailersDirect-to-consumer brandsEnterprise marketers