Ed Dinichert

Edouard 'Ed' Dinichert is a senior commercial leader in the AdTech industry, most recently appointed Chief Customer Officer at Criteo effective December 2025, where he oversees global sales for the company's Performance Media business. His appointment is part of Criteo's broader strategic leadership restructuring aimed at accelerating growth and innovation across its commerce media platform. He brings a track record of scaling revenue organizations and driving commercial strategy at high-growth AdTech companies. Prior to joining Criteo, Dinichert served as Chief Revenue Officer at TripleLift, a leading native and programmatic advertising platform, where he was instrumental in building and leading the company's revenue function. His career spans multiple facets of the programmatic ecosystem, giving him a well-rounded perspective on both buy-side and sell-side dynamics, as well as the evolving demands of performance-driven advertisers. With over a decade and a half in the industry, Dinichert is recognized for his ability to translate complex AdTech capabilities into commercial outcomes for clients and partners. His expertise in programmatic advertising, performance media, and commercial leadership positions him as a key figure in Criteo's ambitions to expand its footprint in the commerce media space.

• Appointed Chief Customer Officer at Criteo in December 2025, leading global sales for the Performance Media business
• Served as Chief Revenue Officer at TripleLift, helping scale the company's programmatic and native advertising revenue