Telaria

Leading independent video SSP before acquisition, particularly strong in premium video and CTV

Telaria was a software platform that enabled television broadcasters, publishers, and other video content owners to manage and monetize their digital video advertising inventory programmatically. The company provided a comprehensive supply-side platform (SSP) specifically designed for premium video, offering tools for header bidding, private marketplace deals, and programmatic direct sales. Telaria differentiated itself by focusing exclusively on video advertising, particularly connected TV (CTV) and over-the-top (OTT) content, at a time when these formats were experiencing rapid growth. Founded as Tremor Video and later rebranded to Telaria in 2017, the company went public on the NYSE in 2013 before being taken private and restructured. The platform served major broadcasters, publishers, and content owners, helping them maximize revenue from their video inventory through advanced programmatic technology. In April 2019, Telaria was acquired by Rubicon Project (now Magnite) for approximately $1.4 billion, combining two major players in the programmatic advertising space. Following the acquisition, Telaria's technology and team were integrated into Rubicon Project's platform, and the combined entity later rebranded as Magnite in 2020. Telaria's video-focused capabilities became a core component of what is now one of the largest independent sell-side advertising platforms, particularly strengthening Magnite's position in the CTV and video advertising markets.