Provides advertisers with first-party viewing data from millions of smart TV households for precise audience targeting, measurement, and attribution across linear and streaming TV.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Connected TV (CTV) Advertising
- Business Model
- Hardware + Data/Advertising Platform
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Revenue Range
- $2B-$3B
- Parent Company
- Walmart Inc.
- API Available
- Limited
Market Position
Leading smart TV manufacturer with significant CTV advertising platform leveraging first-party ACR data
Overview
VIZIO is a consumer electronics company best known for manufacturing smart TVs, soundbars, and home entertainment products. Within the AdTech ecosystem, VIZIO operates VIZIO Ads (formerly Inscape), a significant connected TV (CTV) advertising platform that leverages automatic content recognition (ACR) technology to collect viewing data from over 18 million smart TV households. This first-party data enables advertisers to target audiences across linear TV, streaming, and digital channels with advanced measurement capabilities. In February 2024, Walmart announced its acquisition of VIZIO for $2.3 billion, positioning the retail giant to compete more directly in the retail media and CTV advertising space by combining VIZIO's advertising platform with Walmart Connect, its retail media network. The acquisition closed in December 2024, and VIZIO now operates as part of Walmart's advertising ecosystem while continuing to manufacture and sell consumer electronics products. VIZIO Ads provides advertisers with access to household-level viewing data, enabling sophisticated audience targeting, campaign measurement, and attribution across multiple screens and platforms.
Products & Features
VIZIO Ads
Connected TV advertising platform providing audience targeting, campaign measurement, and attribution using ACR data from VIZIO smart TVs
Inscape Data
Automatic content recognition (ACR) technology that captures second-by-second viewing behavior from opted-in VIZIO smart TV households
SmartCast
VIZIO's smart TV operating system that serves as the foundation for data collection and ad delivery
Key Features
Automatic Content Recognition (ACR) technology18+ million opted-in smart TV householdsHousehold-level viewing dataCross-platform measurement and attributionLinear and streaming TV targetingFirst-party data from owned devicesReal-time viewership insights
Use Cases
Connected TV advertising campaignsCross-screen audience targetingTV campaign measurement and attributionCompetitive media intelligenceAudience insights and planningRetail media campaigns with TV integrationBrand lift and sales lift measurement
Customer Segments
Brand advertisersAdvertising agenciesMedia buyersRetail media networksStreaming platformsTV networks and broadcasters