Verification & Measurement

Bidstack is a pioneering AdTech company specializing in in-game advertising technology that operates at the intersection of the gaming and digital advertising industries. The company has developed a proprietary programmatic advertising platform that enables brands to deliver contextually relevant, non-intrusive advertisements within video game environments across mobile, PC, and console platforms. Through sophisticated real-time bidding mechanisms and seamless integration capabilities, Bidsta...

DoubleClick was a pioneering ad technology company that developed ad serving and management platforms before being acquired by Google in 2008 and integrated into Google Marketing Platform.

SmartyAds is a prominent player in the adtech ecosystem, providing a comprehensive suite of programmatic advertising solutions. As a leading demand-side platform (DSP), the company enables advertisers and agencies to efficiently purchase digital advertising inventory through its automated systems. SmartyAds' core offering includes a full-stack DSP platform that allows clients to manage their programmatic advertising campaigns across desktop, mobile web, and in-app channels. Beyond its DSP so...

Yieldmo is a prominent player in the AdTech ecosystem, operating as a leading supply-side platform (SSP). The company's core focus is on programmatic advertising, with a strong emphasis on premium inventory management and optimization. Yieldmo has developed proprietary attention-based advertising technology that helps publishers maximize their ad revenue while delivering superior engagement metrics for advertisers. Their platform leverages advanced machine learning algorithms to optimize ad p...

Anzu is a pioneering technology company specializing in programmatic in-game advertising solutions that seamlessly integrate brand messaging within gaming environments across mobile, PC, and console platforms. The company has developed a sophisticated platform utilizing advanced SDK integration and proprietary technology to enable brands to place advertisements naturally within games, such as billboards in racing games or posters in sports arenas. This native advertising methodology creates a...

Cadent is an advanced TV advertising platform that enables data-driven audience targeting and measurement across linear, addressable, and streaming TV.

Podcast analytics and attribution platform that provided measurement, attribution, and audience insights for podcast advertisers and publishers.

Contentsquare is a leading digital experience analytics platform that helps businesses understand and optimize their customers' digital journeys. The company's AI-powered solutions provide deep insights into user behavior, enabling companies to deliver more personalized and engaging digital experiences.

DoubleVerify is a leading independent provider of marketing measurement software and analytics, driving quality and effectiveness for advertisers and publishers across the digital media landscape.

GumGum is a contextual intelligence technology company that specializes in computer vision and natural language processing to analyze and understand digital content. Founded in 2008, the company pioneered contextual advertising solutions that move beyond traditional cookie-based targeting by analyzing the actual content of web pages, images, and videos to deliver more relevant advertising experiences. GumGum's proprietary artificial intelligence technology enables brands and publishers to und...

Integral Ad Science (IAS) is a global leader in digital media quality solutions, providing comprehensive ad verification, optimization, and analytics services to advertisers, publishers, and media platforms. Founded in 2009, the company has established itself as a critical infrastructure provider in the digital advertising ecosystem, helping brands protect their reputation and maximize campaign performance across all digital channels including display, video, mobile, social media, and connect...

Kochava is a leading provider of mobile measurement and attribution solutions, helping brands and publishers understand the impact of their marketing campaigns across various digital channels.

Magellan AI is a leading technology platform specializing in podcast advertising intelligence and verification solutions within the rapidly expanding AdTech ecosystem. The company provides comprehensive analytics and machine learning-powered tools that enable brands, agencies, and publishers to make data-driven decisions in the podcast advertising space. By offering capabilities to track advertising spending, verify ad placements, and measure campaign performance across the entire podcast lan...

Peer39 is a contextual intelligence platform that provides semantic analysis and brand safety solutions for digital advertising.

Quantum Metric is a digital experience intelligence platform that helps organizations understand and optimize their customer experiences. It provides real-time insights into user behavior, enabling businesses to make data-driven decisions and improve their digital offerings.

Veritonic is a specialized AdTech company that has established itself as the leading provider of audio analytics and creative intelligence solutions in the rapidly expanding audio advertising market. The company's flagship platform leverages advanced machine learning algorithms and proprietary audience panel data to measure, analyze, and optimize audio content across multiple formats including podcast advertisements, radio spots, sonic branding elements, and voice-enabled applications. By bri...

Clarifai is a leading AI platform for unstructured data, specializing in computer vision, natural language processing, and large language models. It provides a full-stack AI platform that enables developers and enterprises to build, deploy, and scale AI applications. Clarifai's technology helps organizations understand, organize, and make predictions from images, video, text, and audio data.

comScore is a global information and analytics company that measures audiences, brands and consumer behavior across media platforms. They provide data and analytics to businesses, media, and advertising agencies.

Crazy Egg provides website analytics and heatmap tools to help businesses understand user behavior on their websites. By visualizing user clicks, scrolls, and movements, Crazy Egg helps improve website design and conversion rates. This allows businesses to optimize their websites for better performance and user experience.

Datadog is a leading provider of cloud-scale monitoring and analytics infrastructure solutions designed for modern application environments. The company specializes in delivering comprehensive observability across the entire technology stack, enabling organizations to monitor infrastructure, applications, logs, and user experiences in real-time. Through its unified SaaS-based platform, Datadog helps development, operations, and security teams collaborate more effectively by providing deep vis...

Decibel is an enterprise-grade digital experience analytics platform that empowers organizations to deeply understand and optimize customer interactions across their digital properties. The company has positioned itself at the forefront of experience intelligence by capturing and analyzing digital body language—including micro-gestures, mouse movements, frustration signals, and engagement patterns—to provide actionable insights that traditional web analytics tools cannot deliver. Through adva...

Eyeris is a leading provider of AI-powered in-cabin sensing solutions for the automotive industry. Their advanced computer vision and AI technologies enable real-time understanding of human behavior, focusing on driver and occupant monitoring systems to enhance safety and convenience in vehicles.

Glassbox provides a digital experience analytics platform that helps businesses understand and improve their customer journeys across all digital channels. It uses session replay, AI-powered insights, and real-time data to identify friction points and optimize conversions. The platform enables businesses to gain deeper user behavior insights.

Madhive is an enterprise-grade advanced television advertising technology platform that serves as critical infrastructure for the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides comprehensive demand-side platform (DSP) and supply-side platform (SSP) capabilities that enable advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional lin...

A measurement and analytics platform that quantifies the incremental impact of advertising across linear TV, streaming, and digital channels.

Momentive is an agile experience management platform that provides survey and feedback solutions, operating as a subsidiary of Symphony Technology Group after its acquisition of SurveyMonkey.

Nielsen Digital provides digital audience measurement, analytics, and advertising effectiveness solutions as part of Nielsen's broader media measurement portfolio.

Numerator is a leading market research and data analytics company that provides comprehensive consumer and retail insights to businesses. They leverage a combination of data sources, including point-of-sale, e-commerce, and consumer panel data, to deliver actionable intelligence to their clients.

OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear television and modern digital streaming environments. The company addresses the critical challenge of audience fragmentation across cable, satellite, over-the-air broadcast, and multiple streaming services by providing unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. Thi...

Podscribe is a podcast transcription and captioning service that helps podcasters, brands, and businesses make their audio content more accessible and engaging.

Marketing measurement and attribution platform that helps brands understand the impact of their marketing investments across channels.

UserTesting provides a human insight platform that enables companies to gather real-time feedback from actual users through video-based testing and research.

Viant Technology is a people-based advertising technology company that operates at the forefront of programmatic digital advertising, providing enterprise-grade solutions for omnichannel campaign management and execution. The company's core offering is a sophisticated demand-side platform (DSP) that enables advertisers, agencies, and brands to plan, buy, and measure advertising across connected TV (CTV), linear TV, mobile, desktop, and digital out-of-home (DOOH) environments. Distinguished by...

Anodot is an AI-powered analytics and anomaly detection platform that helps businesses monitor their data in real-time. It automatically detects anomalies and incidents across various domains like revenue, operations, and customer experience, enabling proactive problem resolution and preventing business impact.

CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.

Ipsos is a global market research and consulting firm that provides AdTech solutions to help clients better understand and engage their target audiences.

Global data, insights, and consulting company providing brand guidance, media measurement, and marketing effectiveness solutions across 90+ markets.

Roundel is Target's retail media network that enables advertisers to reach consumers across Target's digital properties and beyond using Target's first-party shopper data.

SiriusXM Media is the advertising sales division of SiriusXM, offering audio advertising solutions across satellite radio, streaming platforms, and podcasts.

AT&T's addressable advertising division delivers targeted TV advertising solutions across linear and streaming platforms using household-level data.

Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.

Moat was a leading ad verification and analytics platform that measured viewability, attention, and brand safety for digital advertising before being acquired by Oracle in 2017.

Qualtrics is an experience management platform that helps organizations collect, analyze, and act on customer, employee, product, and brand experience data.

AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.

Adalytics is a research and analytics company focused on digital advertising measurement and verification. The company provides tools and research to help advertisers analyze ad delivery, performance, and potential fraud across digital platforms.

Adbeat is a competitive intelligence platform that helps advertisers and marketers track and analyze digital advertising campaigns across the web. The platform provides detailed insights into competitors' ad strategies, creative assets, and media buying patterns.

AdSober is a digital advertising verification platform specializing in brand safety and ad fraud detection across the comprehensive digital advertising ecosystem. The company tackles the critical multi-billion dollar challenge of ad fraud, invalid traffic, and brand safety violations that significantly impact the digital advertising industry. Leveraging advanced artificial intelligence and machine learning technologies, AdSober provides real-time monitoring and verification services that scan...

Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Ampersand is a TV advertising sales and technology company that represents cable networks and provides advanced audience-based advertising solutions across linear and streaming TV.

App Annie (now data.ai) is a mobile data and analytics platform that provides market data and analytics for mobile apps and digital markets. The company helps businesses make smarter decisions by delivering comprehensive mobile performance estimates through its Intelligence platform.

Application performance monitoring and observability platform that provides real-time insights into business and application performance for enterprises.

ART19 is a podcast hosting, distribution, and monetization platform that provides enterprise-grade tools for publishers and advertisers in the audio advertising space.

AT Internet is a European digital analytics platform provider that was acquired by Piano in 2020, specializing in privacy-compliant web and app analytics.

Ayonix is a facial recognition and computer vision technology company that provides AI-powered video analytics solutions for security, retail, and smart city applications.

Browsi provides AI-powered ad viewability and yield optimization solutions for publishers. Their platform predicts which ad placements will be viewable and optimizes ad layouts in real-time to maximize revenue while maintaining user experience.

Cint is a global software leader in digital insights and research technology, connecting researchers with consumers through the world's largest consumer network for survey-based research.

Clicktale was a customer experience analytics platform that captured and analyzed user interactions on websites and mobile apps through session replay and behavioral analytics.

Cognitec is a leading provider of face recognition technology and biometric solutions for government, law enforcement, and commercial applications.

Conviva is a leading provider of real-time intelligence for streaming media, helping publishers, broadcasters, and operators measure, monitor, and monetize their content. Their platform optimizes the quality of experience for viewers, providing actionable insights to improve audience engagement and business outcomes. They focus on delivering a superior streaming experience across all devices.

Decentriq provides a data clean room platform built on confidential computing technology, enabling secure data collaboration for privacy-preserving analytics and advertising.

Dynata is a global leader in first-party data, providing data, insights, and technology solutions for market research, advertising, and analytics. They connect brands and agencies with millions of consumers and business professionals worldwide to gather opinions and behaviors, enabling better decision-making.

Eppo is an experimentation platform designed for data scientists and product teams to run trustworthy A/B tests and make data-driven decisions. It provides a robust statistical engine and a user-friendly interface to design, launch, and analyze experiments, ensuring reliable results and faster iteration for product development.

Face++ is a Chinese computer vision and facial recognition technology company that provides AI-powered image analysis APIs and solutions.

FaceFirst provides facial recognition technology for security, loss prevention, and customer identification in retail and other physical environments.

Frequency is a TV advertising measurement and analytics platform that helps brands and agencies measure cross-screen reach and frequency across linear TV and streaming.

Google's privacy-safe data clean room solution that enables advertisers to measure and analyze campaign performance across Google and YouTube using aggregated, anonymized data.

Grapeshot was a contextual intelligence and brand safety platform that used AI to analyze web content, acquired by Oracle in 2018 and integrated into Oracle Advertising.

Gravy Analytics is a leading provider of real-world consumer behavior data, offering location intelligence solutions. They help businesses understand and predict consumer behavior by analyzing where people go and what they do, enabling better marketing, advertising, and business intelligence strategies.

GumGum Sports is a computer vision and AI company that measures brand exposure in sports broadcasts and live events by detecting logos, signage, and brand placements in video content. They provide sponsorship valuation and media measurement for sports marketing.

Hitsteps is a real-time website analytics and live chat platform designed to help businesses understand visitor behavior and engage with customers directly. It provides detailed insights into who is on your site, what they are doing, and where they came from, enabling better conversion optimization and customer support.

Hyros is an AI-powered ad tracking and attribution platform designed to help businesses accurately measure their return on ad spend (ROAS). It provides cross-channel data to identify which marketing efforts are truly driving sales, aiming to overcome the limitations of traditional tracking methods.

Industry trade organization that develops standards, conducts research, and provides legal support for the online advertising industry. Sets standards like OpenRTB and ads.txt.

IAB Tech Lab is the standards and technical development arm of the Interactive Advertising Bureau (IAB), developing technical standards and solutions for the digital advertising industry.

Insightech is an Australian digital experience analytics platform that helps businesses understand and optimize user behavior on their websites and apps. It provides tools like session replay, heatmaps, and conversion funnels to identify pain points and improve customer journeys, ultimately boosting conversion rates and user satisfaction.

Instabug is a mobile app performance monitoring and bug reporting solution for mobile teams. It enables developers to collect comprehensive bug reports, crash reports, and user feedback directly from their mobile applications. This helps streamline the debugging process, improve app quality, and enhance the overall user experience.

iSpot.tv is a TV ad measurement and analytics platform that provides real-time performance data and competitive intelligence for television advertising across linear and streaming.

Locately was a location intelligence and foot traffic attribution platform that helped advertisers measure the offline impact of digital advertising campaigns.

Luxand develops facial recognition and computer vision software solutions, including SDKs and APIs for face detection, recognition, and analysis.

Microsoft's cloud-based facial recognition and analysis API service that provides AI-powered face detection, verification, and identification capabilities for developers.

Moat was a leading ad verification and analytics platform that measured viewability, attention, and brand safety for digital advertising before being acquired by Oracle in 2017.

NEC's facial recognition technology platform providing biometric identification and authentication solutions for security, law enforcement, and commercial applications.

NetBase Quid is a consumer and market intelligence platform that combines social media analytics with competitive intelligence to help brands understand consumer sentiment and market trends.

Global measurement and data analytics company providing audience measurement, advertising effectiveness, and consumer intelligence across media and retail sectors.

Nielsen's digital ad measurement solution that provides audience verification and reach metrics for digital advertising campaigns across platforms.

ObservePoint provides automated data quality assurance for digital analytics, ensuring accurate and reliable data collection. Their platform helps organizations validate their analytics implementations, identify data discrepancies, and maintain data integrity across various digital properties, thereby improving data-driven decision-making.

Okendo is a customer marketing platform that helps e-commerce brands collect and display customer reviews, ratings, and user-generated content to drive conversions.

Onclusive is a global PR analytics and media intelligence platform that helps communications professionals measure earned media impact and demonstrate PR ROI.

Oracle Advertising was Oracle's data-driven advertising platform that leveraged first-party data from Oracle's extensive database to enable targeted digital advertising across channels.

Oracle Moat is an advertising measurement and analytics platform that provides attention metrics, viewability verification, and brand safety solutions for digital advertising campaigns.

Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consumer behavior.

Playground xyz is an attention-based advertising platform that measures and optimizes for consumer attention rather than traditional metrics. The company combines neuroscience research, attention measurement, and creative optimization to improve advertising effectiveness across digital channels.

Polygon is a media intelligence and advertising measurement platform that provides cross-media analytics and campaign effectiveness insights for advertisers and agencies.

Provable (formerly Integral Ad Science) provides digital ad verification and optimization solutions to ensure brand safety, ad fraud prevention, and viewability across digital advertising campaigns.

Global market research and data collection company providing survey respondents and consumer insights through online panels.

Roq.ad is a leading cross-device identity resolution platform that enables advertisers and publishers to connect user journeys across various devices. Its technology helps improve ad targeting, personalization, and attribution by creating a unified view of the customer.

Samba TV provides automatic content recognition (ACR) technology and TV viewership data to enable cross-screen advertising and audience measurement.

Smartframe provides image protection and monetization technology that enables publishers and brands to control, track, and monetize their visual content across the web.

Streamhub is a specialized video analytics platform serving broadcasters, content publishers, and digital media organizations operating within the OTT (Over-The-Top) streaming ecosystem. The company addresses a critical industry challenge: audience data fragmentation across multiple streaming platforms, devices, and distribution channels. By consolidating disparate streaming metrics into unified, actionable dashboards, Streamhub transforms complex data streams into strategic intelligence that...

Switchboard is a specialized media technology platform that delivers real-time video data processing and analytics solutions for the modern media and entertainment industry. The company empowers broadcasters, streaming services, content creators, and digital media publishers to extract actionable intelligence from video content through advanced analytics, performance monitoring, and delivery optimization tools. By transforming raw video data into strategic business insights, Switchboard enabl...

Taplytics is a comprehensive experimentation and feature management platform that enables product teams to optimize mobile and web applications through systematic A/B testing, multivariate testing, and feature flagging capabilities. The platform serves as a critical infrastructure component for organizations seeking to implement continuous experimentation practices, allowing developers and product managers to release features incrementally, test hypotheses with real users, and make data-drive...

Toluna is a global technology company providing consumer insights and market research solutions through its online panel and survey platform.

Computer vision and facial recognition platform providing identity verification and visual intelligence solutions for security, access control, and authentication applications.

Interactive advertising platform specializing in attention-based ad experiences and choice-based engagement formats for premium video content.

Social video intelligence platform providing analytics and insights for content performance across YouTube, Facebook, Instagram, TikTok, and other social platforms.

UMA is a technology platform that enables universal measurement and attribution across digital advertising channels, helping advertisers understand cross-platform campaign performance.

Consumer electronics manufacturer that operates VIZIO Ads, a smart TV advertising platform leveraging automatic content recognition (ACR) data from millions of connected TVs.

Zignal Labs provides real-time media intelligence and narrative tracking software that helps organizations monitor, analyze, and respond to emerging stories across traditional and social media.