Campaign Manager 360
Centralized ad trafficking, cross-channel measurement, and attribution for enterprise digital advertising campaigns, with native integration across Google's full marketing stack.
Last updated Jun 8, 2026 by ATDb automated enrichment · Connections updated Jun 10, 2026
- Industry
- Ad Serving & Campaign Management
- Business Model
- SaaS (Platform fee / CPM-based licensing)
- Target Market
- Enterprise
- Employee Count
- 10001+
- Revenue Range
- Part of Google / Alphabet; not reported separately
- Stock Symbol
- GOOGL
- Parent Company
- Google Marketing Platform
- API Available
- Yes
Industry-leading third-party ad server and campaign management platform for enterprise advertisers and agencies, deeply integrated within the Google Marketing Platform ecosystem
Campaign Manager 360 (CM360) is Google's enterprise ad serving and campaign management platform, part of the Google Marketing Platform suite. It enables advertisers and agencies to traffic, manage, and measure digital advertising campaigns across display, video, rich media, and other digital channels from a centralized interface. Originally rooted in DoubleClick for Advertisers (DFA), the platform has evolved significantly under Google's ownership to become a cornerstone tool for large-scale digital advertising operations. CM360 provides robust ad trafficking capabilities, including creative asset management, ad tag generation, and cross-channel campaign delivery. Its measurement and attribution features allow marketers to track impressions, clicks, and conversions with precision, leveraging Google's vast data infrastructure. The platform integrates natively with other Google Marketing Platform products such as Display & Video 360, Search Ads 360, and Google Analytics 4, enabling a unified view of campaign performance across paid media. In the AdTech ecosystem, Campaign Manager 360 occupies a dominant position as the industry-standard third-party ad server for enterprise advertisers and agencies. It competes primarily with independent ad servers but benefits from deep integration with Google's broader advertising stack. Its significance lies in its ability to provide a neutral measurement layer, cross-channel attribution, and centralized creative management for complex, multi-channel advertising programs run by Fortune 500 brands and global media agencies.
Ad Trafficking
End-to-end management of ad creative assets, placements, and delivery across digital channels
Floodlight Tracking
Conversion and activity tracking system for measuring user actions post-ad exposure
Cross-Channel Reporting
Unified reporting dashboard covering display, video, and rich media campaign performance
Attribution Modeling
Data-driven and rules-based attribution models to assign conversion credit across touchpoints
Verification & Brand Safety
Integrated tools for viewability measurement, invalid traffic detection, and brand safety controls
Studio Integration
Integration with Google Web Designer and Studio for rich media and dynamic creative management
Audience Segmentation
Tools for building and activating audience lists based on campaign interaction data
- 2000Founded