Oracle Moat

Leading third-party measurement and verification provider within Oracle's advertising technology suite

Oracle Moat is a leading advertising measurement and analytics platform that operates as part of Oracle's Advertising and Customer Experience division. Originally founded as Moat in 2010, the company was acquired by Oracle in 2017 and integrated into Oracle's advertising technology suite. The platform specializes in attention analytics, viewability measurement, brand safety verification, and ad fraud detection across digital advertising channels including display, video, mobile, and social media. Oracle Moat serves as a critical measurement layer for advertisers, agencies, and publishers seeking to understand and optimize the effectiveness of their digital advertising investments. The platform provides real-time analytics on ad viewability, attention metrics, and brand safety, helping clients ensure their ads are seen by real people in brand-appropriate environments. As part of Oracle's broader advertising ecosystem, Moat integrates with Oracle's data management and advertising platforms to provide comprehensive campaign measurement and optimization capabilities. Within the AdTech ecosystem, Oracle Moat maintains a strong market position as one of the industry's most widely adopted third-party measurement solutions. The platform is accredited by the Media Rating Council (MRC) for viewability measurement and is trusted by major brands, agencies, and publishers globally. Oracle Moat competes with other measurement providers like Integral Ad Science (IAS) and DoubleVerify, while benefiting from Oracle's extensive enterprise relationships and data capabilities.