Amazon DSP

Was one of the largest DSPs globally, leveraging Amazon's first-party retail data to compete directly with Google DV360 and The Trade Desk in programmatic ad buying.

Amazon DSP (Demand-Side Platform) is a programmatic advertising solution, introduced in 2012, that enables advertisers to reach targeted audiences both on Amazon and across third-party sites.¹ Its targeting capabilities draw on Amazon's first-party data to support demographic, behavioral, interest, contextual, in-market, retargeting, and lookalike audience strategies.¹ The platform serves multiple ad formats — including video, display, and audio — allowing brands to engage audiences at different points in their purchase journey across a range of channels.¹ On the inventory side, Amazon DSP has secured direct integrations with major premium publishers and platforms, including Roku, Disney's Real-time Ad Exchange, Netflix, SiriusXM, Spotify, and iHeart, expanding its reach across connected TV and streaming audio.² For measurement and analytics, the platform provides full-funnel reporting metrics, including domain-level reporting and audience insights, enabling advertisers to trace the customer path from initial ad exposure through to specific downstream actions.³ Amazon DSP is primarily used by large-scale advertisers — brands typically spending at least $80,000 monthly on ads — though access through a third-party agency can lower the entry threshold below the $20,000-per-month minimum required for direct buying.¹ Source 1: aihello.com — A Complete Guide to Amazon DSP Source 2: marketingdive.com — Inside Amazon DSP's growing bid to marketers Source 3: monks.com — Guide to Amazon DSP Advertising