T-Mobile US
T-Mobile Advertising Solutions provides brands and agencies with privacy-resilient, first-party audience data derived directly from its wireless network, enabling precise targeting and measurement without reliance on third-party cookies.
Last updated May 23, 2026 by ATDb automated enrichment · Connections updated May 27, 2026
- Industry
- Audience Data & Targeting
- Business Model
- Data & Media Platform (Telco-owned)
- Target Market
- Enterprise
- Employee Count
- 10001+
- Revenue Range
- $70B+ (total company revenue; advertising division revenue not separately disclosed)
- Stock Symbol
- TMUS
- API Available
- Limited
One of three major US telco-backed advertising data platforms, differentiated by first-party carrier-grade subscriber data at scale
T-Mobile US is one of America's largest wireless carriers, serving over 100 million customers nationwide. Beyond its core telecommunications business, T-Mobile has built a significant advertising technology division — T-Mobile Advertising Solutions (formerly known as T-Mobile for Advertising) — that monetizes its unique first-party network data to help brands reach audiences with precision. The company's 2019 acquisition of PushSpring, a mobile audience data platform, significantly expanded its programmatic and mobile marketing data capabilities, enabling richer audience segmentation based on app usage, device signals, and behavioral data. T-Mobile Advertising Solutions occupies a distinctive position in the AdTech ecosystem by offering something few competitors can match: verified, consented first-party data derived directly from its wireless network. This includes location intelligence, device-level insights, and demographic signals tied to real subscriber relationships rather than probabilistic modeling. Following T-Mobile's 2020 merger with Sprint, the combined subscriber base further amplified the scale and depth of its data assets. The advertising division competes with telco-adjacent data players like Verizon Media (now Yahoo) and AT&T's Xandr, as well as broader data and identity platforms. T-Mobile Advertising Solutions offers solutions spanning audience targeting, measurement, attribution, and programmatic activation, positioning the company as a credible alternative to walled gardens for brands seeking privacy-resilient, carrier-grade audience data.
T-Mobile Advertising Solutions
Umbrella advertising platform offering audience targeting, data activation, and measurement products powered by T-Mobile's first-party subscriber data
PushSpring Audience Platform
Mobile audience data platform (acquired 2019) providing app-based audience segments and device-level targeting for programmatic campaigns
Audience Segments
Pre-built and custom audience segments derived from verified network, location, and behavioral data for programmatic activation via DSPs
Location Intelligence
Network-derived location data and insights enabling geo-behavioral targeting and foot traffic attribution
Measurement & Attribution
Campaign measurement solutions leveraging subscriber data to validate reach, frequency, and real-world outcomes
- 1994Founded