SoftBank Group

One of the world's largest technology-focused investment conglomerates, with unparalleled scale in AI and AdTech venture funding through its Vision Funds

SoftBank Group is a strategic investment holding company that conducts investment activities directly and through its subsidiaries, though its operating businesses span mobile services, broadband, advertising, and media-related services.¹ In the advertising technology space, SoftBank Mobile operates an SSP business in collaboration with Geniee, using Geniee's supply-side platform to maximize Internet advertising revenues across the SoftBank Group.² This enables advertisers to bid for ad slots via real-time bidding (RTB) across SoftBank's digital advertising properties, allowing for more efficient, real-time ad delivery matched to user demographics.² On the mobile advertising side, SoftBank has invested USD 200 million in InMobi, a global mobile ad network, with the partnership aimed at expanding collaboration in the fast-growing mobile advertising market.³ In the media field, the SoftBank Group also provides advertising-related services on the Internet and LINE.⁴ Source 1: globaldata.com — SoftBank Group Corp Company Profile Source 2: group.softbank — Geniee and SoftBank Group Tie Up in Advertising Business Source 3: group.softbank — SOFTBANK invests in InMobi, A global Mobile Advertising ... Source 4: softbank.jp — Frequently Asked Questions | About Us | SoftBank