Snap Inc.
Snap Inc. is an American technology company that believes the camera presents the greatest opportunity to improve how people live and communicate, contributing to human progress by empowering people to express themselves and connect with the world.
Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026
AI-drafted from public sources158 sources cited
At a glance
- Employees
- 5001-10000
- Funding
- ~$4.9B (pre-IPO funding)
- Revenue
- $4B-$5B
- Stock
- SNAP
About
Major social media advertising platform with a dominant position among Gen Z and Millennial audiences, competing directly with Meta, TikTok, and YouTube for video and AR ad spend.
Snap Inc. is an American technology company that believes the camera presents the greatest opportunity to improve how people live and communicate, contributing to human progress by empowering people to express themselves and connect with the world. Over 750 million people use Snapchat monthly, giving advertisers access to a large audience through short-form video and augmented reality (AR) experiences. The Ads Product team uses creativity, research, insights, and operational excellence to build products and experiences that innovate and improve the performance of Snap's advertising platform, driving value for customers. To support advertiser measurement needs, Snap employs Marketing Science specialists who lead learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping for top advertisers. Source 1: snap.com — Director, Corporate & Brand Communications - Snap Careers Source 2: slash.com — SNAPCHAT ADS Charge? What It Means - Slash Source 3: builtinnyc.com — Snap Inc. - Marketing Science Lead, North America
Business model
Advertising Platform
Target market
Enterprise, Mid-Market, SMB
What they offer
Snapchat Ads Manager
Self-serve platform for creating, managing, and optimizing ad campaigns across Snapchat's inventory.
Snap Ads
Full-screen vertical video ads that appear between or within Snapchat content.
Story Ads
Branded tile ads that appear in the Discover feed, linking to a collection of Snaps.
AR Lenses
Sponsored augmented reality experiences that users can interact with and share.
Dynamic Ads
Automatically generated ads using product catalogs, enabling personalized retargeting at scale.
Collection Ads
Ads featuring a tappable product grid, enabling direct product discovery and purchase intent.
Snap Pixel
Website tracking tool that measures conversions and enables retargeting from Snapchat campaigns.
Spectacles
AR-enabled smart glasses hardware product developed by Snap for immersive augmented reality experiences.
Snapchat+
Paid subscription tier offering exclusive and experimental features to Snapchat users.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes