Fyber

Leading European mobile ad mediation and monetization platform prior to acquisition

Fyber was a leading mobile advertising technology company that provided monetization and mediation solutions for mobile app developers and publishers. The company offered a comprehensive platform that enabled publishers to maximize their ad revenue through advanced mediation technology, real-time bidding, and access to multiple demand sources. Fyber's technology stack included both in-app advertising solutions and rewarded video capabilities, making it a significant player in the mobile app monetization ecosystem. Founded in 2009 as SponsorPay, the company rebranded to Fyber in 2014 following its merger with Falk Realtime. Fyber went public on the Frankfurt Stock Exchange in 2014 and grew to become one of Europe's prominent AdTech companies. The company was acquired by Digital Turbine in May 2021 for approximately $600 million, and its technology and solutions were integrated into Digital Turbine's mobile growth platform. Following the acquisition, Fyber's brand and technology were absorbed into Digital Turbine's broader suite of mobile advertising and app distribution solutions. The Fyber FairBid mediation platform and other core technologies continued to operate under Digital Turbine's umbrella, serving the company's expanded mobile advertising business, though the distinct Fyber brand identity gradually diminished as part of the integration process.