Fyber

A leading mobile ad monetization and mediation platform, now operating as part of Digital Turbine's ecosystem, competing with AppLovin MAX, ironSource, and Google AdMob.

Fyber is a leading mobile advertising monetization platform that empowers app developers and publishers to maximize their ad revenue through a comprehensive suite of tools including mediation, programmatic advertising, and real-time bidding. Founded in 2009 and headquartered in Berlin, Germany, Fyber serves thousands of app developers globally, offering solutions that span rewarded video, interstitials, banners, and native ad formats across mobile platforms. The company's technology stack enables publishers to connect with premium demand sources while optimizing yield through advanced waterfall and header bidding mechanisms. Fyber has undergone significant corporate evolution over the years. It was acquired by Digital Turbine in 2021 as part of a broader consolidation strategy in the mobile advertising space. Prior to that, Fyber had itself acquired several companies including Heyzap and Inneractive to expand its capabilities. The platform is particularly well-regarded for its FairBid mediation solution, which introduced a unified auction model that brought greater transparency and fairness to mobile ad monetization. In the broader AdTech ecosystem, Fyber occupies a significant position as a supply-side platform (SSP) and mediation layer for mobile publishers. It competes with companies like AppLovin's MAX, ironSource (now part of Unity), and Google AdMob. Its integration with Digital Turbine's broader on-device media and advertising ecosystem has further strengthened its market position, giving it access to carrier and OEM distribution channels that few pure-play mediation platforms can match.

• 2009Founded