ironSource

Was one of the leading mobile app monetization and user acquisition platforms globally, particularly dominant in the mobile gaming vertical before being absorbed into Unity Software.

ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products centered on the app economy.¹ Unity's decision to shut down the ironSource ad network marked the end of ironSource as an active advertising platform, with the ironSource Ad Network closing on April 30 and the divestiture of its casual game publishing arm, Supersonic, also underway.² In the years following the merger, Unity prioritized its own advertising infrastructure over ironSource's network, ultimately transforming its legacy platform into an AI-based system rebranded as Unity Vector.² Source 1: wikipedia.org — ironSource Source 2: calcalistech.com — Unity shuts down ironSource ad network, selling Supersonic ...