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Brief
Tapjoy was acquired by ironSource.
Tapjoy

Tapjoy

Mobile Advertisingtapjoy.com

Tapjoy is a mobile ad network specializing in rewarded advertising solutions that offers monetization, distribution, and publishing services for social games, mobile applications, virtual worlds, and multiplayer online games.

Last updated Oct 25, 2026 by the ATDb Editorial Team

Founded
2007
HQ
San Francisco, California, United States
Parent
ironSource
Connections
27

AI-drafted from public sources11 sources cited

At a glance

Employees
201-500
Funding
$82M
Revenue
$50M–$100M
15integrations11competitors1corporate family
AI-Powered PlatformMobile Ad PlatformCustomer AcquisitionMobile Marketing

About

A leading mobile rewarded advertising and offerwall network, particularly strong in mobile gaming monetization, now operating under ironSource

Tapjoy is a mobile ad network specializing in rewarded advertising solutions that offers monetization, distribution, and publishing services for social games, mobile applications, virtual worlds, and multiplayer online games. In October 2021, Tapjoy was acquired by ironSource, and the company, formerly known as Offerpal Media, was originally founded in 2007 and is based in San Francisco, California. Source 1: appsamurai.com — Tapjoy Source 2: cbinsights.com — Tapjoy - Products, Competitors, Financials, Employees ...

Business model

Marketplace / Performance Advertising Network

Target market

Mobile app developers, publishers, and performance advertisers

What they offer

  • Offerwall

    A value-exchange ad unit that rewards users with in-app currency or items for completing advertiser offers, driving high engagement and monetization.

  • Rewarded Video

    Video ad format where users opt in to watch ads in exchange for in-app rewards, delivering strong completion rates for advertisers.

  • Tapjoy Connect

    A self-serve advertising platform enabling performance marketers to run and optimize mobile user acquisition campaigns.

  • Max (Monetization Platform)

    Publisher-facing monetization tools and dashboard for managing ad inventory, yield, and revenue across mobile apps.

Key features

Rewarded advertising formats (offerwall, rewarded video)Value-exchange ad model aligning user incentives with advertiser goalsMobile app monetization tools for publishersPerformance-based user acquisition campaignsTargeting and segmentation for mobile audiencesReal-time reporting and analytics dashboard

Use cases

Mobile game monetization via rewarded ads and offerwallsUser acquisition for mobile apps and gamesIn-app virtual currency distribution through value-exchange advertisingPerformance marketing campaigns targeting mobile audiencesPublisher revenue diversification beyond traditional display ads

Customer segments

Mobile game developers and publishersSocial and casual gaming companiesMobile app developers seeking monetizationPerformance advertisers and user acquisition marketersVirtual world and multiplayer online game operators

Tech & specs

Technology stack

Mobile SDKs (iOS and Android)Real-time bidding (RTB) infrastructureMachine learning for ad targeting and optimizationCloud-based ad servingREST APIs for platform integration

Security & compliance

GDPRCCPACOPPA

Deployment

Cloud

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Tapjoy