Chartboost

Leading gaming-focused mobile ad network and monetization platform, operating as a subsidiary within the Take-Two Interactive/Zynga ecosystem

Chartboost is a leading mobile advertising and monetization platform focused on the gaming and app developer ecosystem. Founded in 2011 and headquartered in San Francisco, the company provides a comprehensive suite of tools enabling mobile game developers to monetize their apps through in-app advertising while also helping advertisers reach highly engaged gaming audiences. Its platform supports multiple ad formats including interstitials, rewarded video, and banners, with a particular strength in connecting gaming publishers with performance-driven advertisers. Chartboost was acquired by Zynga in 2021 for approximately $250 million, a strategic move that allowed Zynga to internalize its advertising technology stack and reduce dependence on third-party ad networks. Following Take-Two Interactive's acquisition of Zynga in 2022, Chartboost became part of the broader Take-Two ecosystem, continuing to operate as a distinct advertising platform serving external clients beyond just Zynga's own portfolio of games. In the AdTech ecosystem, Chartboost occupies a specialized niche as a gaming-first mobile ad network and mediation platform. Its deep roots in the gaming vertical give it unique data advantages and publisher relationships that differentiate it from more generalist mobile ad networks. The platform serves thousands of mobile game developers globally, offering both demand-side and supply-side capabilities, making it a notable player in the mobile in-app advertising space.

• 2011Founded