Mobfox provided app publishers with access to multiple demand sources through a single SDK integration, maximizing ad revenue through real-time bidding and mediation capabilities.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Mobile Advertising
- Business Model
- Marketplace
- Target Market
- SMB, Mid-Market
- Employee Count
- 51-200
- Funding
- acquired
- Parent Company
- Verve Group
- API Available
- Yes
Market Position
Mid-tier mobile ad exchange focused on app monetization
Overview
Mobfox was a mobile advertising exchange and monetization platform that served app developers and publishers seeking to monetize their mobile applications through programmatic advertising. The company provided a comprehensive ad mediation platform that enabled publishers to access multiple demand sources, including DSPs, ad networks, and direct advertisers, while offering real-time bidding capabilities and various ad formats including display, video, and native ads. Mobfox was acquired by Matomy Media Group (later renamed Verve Group) in 2014, and subsequently became part of the broader consolidation in the mobile advertising industry. The platform was eventually integrated into Verve Group's broader advertising technology stack, with the Mobfox brand and distinct operations being phased out as the parent company consolidated its various mobile advertising properties under unified platforms and branding.
Products & Features
Ad Exchange
Mobile advertising exchange connecting publishers with multiple demand sources
Mediation Platform
Ad mediation solution enabling publishers to manage multiple ad networks
SDK
Software development kit for integrating ads into mobile applications
RTB Platform
Real-time bidding technology for programmatic ad transactions
Key Features
Real-time biddingAd mediationMultiple ad format support (banner, interstitial, video, native)Cross-platform SDK (iOS, Android)Reporting and analytics dashboardHeader bidding capabilitiesWaterfall optimization
Use Cases
Mobile app monetizationIn-app advertisingProgrammatic mobile advertisingAd revenue optimization for publishers
Customer Segments
Mobile app developersMobile game publishersIndependent app publishersSmall to medium-sized mobile content creators