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Mobfox

Mobfox

Mobile Advertisingmobfox.com

Mobfox provided app publishers with access to multiple demand sources through a single SDK integration, maximizing ad revenue through real-time bidding and mediation capabilities.

Last updated Oct 25, 2026 by the ATDb Editorial Team

Founded
2010
HQ
Vienna, Austria
Connections
9

AI-drafted from public sources4 sources cited

At a glance

Employees
51-200
Funding
acquired
9competitors
Mobile Ad PlatformAd Network

About

Mid-tier mobile ad exchange focused on app monetization

Mobfox was a mobile advertising exchange and monetization platform that served app developers and publishers seeking to monetize their mobile applications through programmatic advertising. The company provided a comprehensive ad mediation platform that enabled publishers to access multiple demand sources, including DSPs, ad networks, and direct advertisers, while offering real-time bidding capabilities and various ad formats including display, video, and native ads. Mobfox was acquired by Matomy Media Group in October 2014 for $17.6 million, and Matomy sold it to Tightline Holdings in 2018.

Business model

Marketplace

Target market

SMB, Mid-Market

What they offer

  • Ad Exchange

    Mobile advertising exchange connecting publishers with multiple demand sources

  • Mediation Platform

    Ad mediation solution enabling publishers to manage multiple ad networks

  • SDK

    Software development kit for integrating ads into mobile applications

  • RTB Platform

    Real-time bidding technology for programmatic ad transactions

Key features

Real-time biddingAd mediationMultiple ad format support (banner, interstitial, video, native)Cross-platform SDK (iOS, Android)Reporting and analytics dashboardHeader bidding capabilitiesWaterfall optimization

Use cases

Mobile app monetizationIn-app advertisingProgrammatic mobile advertisingAd revenue optimization for publishers

Customer segments

Mobile app developersMobile game publishersIndependent app publishersSmall to medium-sized mobile content creators

Tech & specs

Technology stack

Real-time bidding engineMobile SDKsProgrammatic advertising platformAd serving technology

Security & compliance

GDPRCOPPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2010 · Founded
Connection details
See alternatives to Mobfox

Explore further

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