AdColony

Leading mobile video advertising platform with strong presence in app monetization

AdColony is a mobile advertising platform that specializes in delivering high-definition video and interactive display advertisements to mobile applications. Founded in 2008 as a pioneer in mobile video advertising technology, the company built its reputation on proprietary Instant-Play™ HD video technology that enabled smooth, high-quality video ad experiences even on slower mobile connections. The platform serves both advertisers seeking to reach mobile audiences and app publishers looking to monetize their applications through premium ad inventory. AdColony was acquired by Digital Turbine in April 2021 for approximately $400 million, following its previous acquisition by Norwegian telecom company Opera in 2014. Under Digital Turbine's ownership, AdColony continues to operate as a distinct platform within the company's mobile growth and monetization ecosystem. The platform remains focused on delivering engaging ad experiences across mobile apps, with particular strength in gaming and entertainment verticals, offering solutions including rewarded video, interstitial ads, and banner formats. As part of Digital Turbine, AdColony maintains its position as a significant player in the mobile advertising space, serving thousands of app publishers and connecting advertisers with mobile audiences globally. The platform processes billions of ad requests monthly and continues to evolve its technology to support emerging formats and privacy-compliant advertising solutions in the post-IDFA mobile advertising landscape.