Meta Audience Network

One of the top two mobile ad networks globally, leveraging Meta's first-party data and social graph for off-platform ad delivery

Meta Audience Network (formerly Facebook Audience Network) is Meta Platforms' mobile advertising network that enables advertisers to extend their Facebook and Instagram campaigns beyond Meta's own properties to a vast ecosystem of third-party mobile apps and websites. Launched in 2014, it allows publishers to monetize their apps and sites using Meta's powerful targeting capabilities, while giving advertisers incremental reach at scale using the same creative assets and audience targeting they use on Facebook and Instagram. The network supports a variety of ad formats including native ads, interstitials, rewarded video, and banner ads, making it versatile for both app developers and mobile web publishers. Advertisers benefit from Meta's industry-leading first-party data and machine learning-driven optimization, while publishers gain access to high-quality demand and competitive eCPMs. The platform uses Meta's social graph and behavioral data to deliver highly relevant ads even outside of Meta's owned platforms. Meta Audience Network occupies a dominant position in the mobile advertising ecosystem, competing directly with Google AdMob, AppLovin, and ironSource. It is a significant revenue contributor within Meta's overall advertising business and is widely regarded as one of the most effective mobile ad networks due to its unparalleled audience data, sophisticated targeting, and scale. The network is particularly valued by performance marketers seeking user acquisition and app install campaigns at scale.

• 2014Founded