Adjust

Leading mobile measurement partner (MMP) with strong fraud prevention capabilities

Adjust is a mobile measurement and fraud prevention platform that provides app marketers with tools to measure, optimize, and protect their campaigns across all channels. Founded in 2012, the company offers mobile attribution, analytics, fraud prevention, and cybersecurity solutions that help app developers and marketers understand user acquisition, engagement, and lifetime value. Adjust serves thousands of apps globally, providing insights into campaign performance and protecting against mobile ad fraud. In February 2021, Adjust was acquired by AppLovin Corporation for approximately $1 billion, becoming part of AppLovin's software platform division. The acquisition combined Adjust's measurement and analytics capabilities with AppLovin's marketing and monetization solutions. Today, Adjust continues to operate as a distinct brand within AppLovin, maintaining its product suite and serving its global customer base while benefiting from integration with AppLovin's broader mobile app ecosystem. Adjust maintains a strong market position in mobile measurement partnerships (MMP), competing with platforms like AppsFlyer, Singular, and Branch. The platform is recognized for its fraud prevention technology, privacy-focused approach to attribution, and comprehensive SDK that integrates with major advertising networks and marketing platforms. Adjust serves app marketers across gaming, e-commerce, entertainment, and other verticals, providing both self-serve and enterprise solutions.