Skip to content
ATDbbeta
Brief
AdAction

AdAction

Mobile App Marketingadaction.com

AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web.

Last updated Oct 22, 2026 by the ATDb Editorial Team

Founded
2013
HQ
Denver, Colorado, United States
Connections
20

AI-drafted from public sources8 sources cited

At a glance

Employees
51-200
Funding
$16.5M
Revenue
$10M-$50M
10integrations10competitors
Mobile Ad PlatformCustomer AcquisitionAd Fraud PreventionPerformance Marketing

About

A mid-market performance marketing platform specializing in Value Exchange Media and mobile user acquisition across iOS, Android, and web

AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web. The company powers what it calls Value Exchange Media — a technology infrastructure in which users choose to engage with brands in exchange for rewards or meaningful experiences — enabling advertisers to drive installs, registrations, purchases, and engagement through scalable performance-based campaigns. Campaigns operate on CPI, CPA, and CPE models, meaning advertisers pay only for measurable outcomes. The company is headquartered in Denver and has built its reputation on performance, partnership, and a people-first approach. Source 1: adaction.com — About AdAction | Top Mobile Marketing Partner Since 2013 Source 2: adaction.com — AdAction Earns Great Place To Work® 2026 Certification

Business model

Performance Marketing Network

Target market

Mobile app developers, brands, and merchants seeking user acquisition and monetization

What they offer

  • Value Exchange Media

    A technology infrastructure where users voluntarily engage with brands in exchange for rewards or meaningful experiences, driving high-intent user actions for advertisers.

  • User Acquisition Campaigns

    Performance-based campaigns on CPI, CPA, and CPE models targeting iOS, Android, and web audiences to drive app installs and registrations.

  • App Monetization

    Solutions enabling app developers and publishers to generate revenue through engagement-based advertising placements within their apps.

Key features

CPI, CPA, and CPE campaign modelsValue Exchange Media infrastructureiOS, Android, and web campaign supportPerformance-based pricing — pay only for measurable outcomesUser acquisition and app monetization in a single platformScalable growth campaigns for brands, merchants, and app developers

Use cases

Mobile app user acquisition for gaming, fintech, and e-commerce appsDriving app installs on iOS and Android at scaleRewarded engagement campaigns to boost in-app actionsApp monetization for publishers seeking incremental revenuePerformance-based brand campaigns targeting measurable registrations and purchases

Customer segments

Mobile app developersMobile game publishersE-commerce brands and merchantsPerformance marketers and media buyersApp monetization publishers

Tech & specs

Technology stack

Mobile attribution integrations (e.g., AppsFlyer, Adjust, Kochava)iOS and Android SDK supportWeb-based campaign management

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around AdAction