Liftoff

One of the largest independent mobile growth platforms globally, competing with AppLovin and Unity in performance-based mobile advertising

Liftoff is a full-stack mobile growth platform that empowers app developers, brands, and performance marketers to acquire, engage, and monetize mobile users at scale. Founded in 2012 and headquartered in Redwood City, California, Liftoff leverages machine learning and vast first-party data to optimize user acquisition campaigns across programmatic channels, delivering measurable post-install outcomes rather than just installs. Its platform encompasses demand-side advertising, creative intelligence, and retargeting capabilities, making it a comprehensive solution for mobile marketers seeking performance-driven results. Liftoff expanded significantly through its 2021 merger with Vungle, a leading in-app advertising and monetization platform, creating a combined entity with deep capabilities across both the buy and sell sides of mobile advertising. The merged company brought together Liftoff's user acquisition expertise with Vungle's publisher monetization network, creative studio, and SDK infrastructure, resulting in one of the largest independent mobile marketing platforms globally. The combined entity operates under the Liftoff brand and serves thousands of app publishers and advertisers worldwide. In the broader AdTech ecosystem, Liftoff competes with major mobile marketing platforms such as AppLovin, ironSource (now Unity), and Digital Turbine. Its differentiation lies in its proprietary predictive bidding technology, creative optimization tools, and a large-scale data graph built from billions of mobile events. Liftoff is particularly valued by gaming, e-commerce, fintech, and subscription app marketers who require transparent, ROI-focused user acquisition at scale.

• 2012Founded