Fiksu
B · Infrastructure & DataAcquired by Fyllo (formerly NinthDecimal)Fiksu provided mobile app marketers with data-driven user acquisition and engagement tools, combining programmatic media buying with predictive analytics to optimize app install campaigns and maximize user lifetime value.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Mobile App Marketing & Attribution
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $38M
- Parent Company
- Fyllo (formerly NinthDecimal)
- API Available
- Yes
Market Position
Mid-tier mobile app marketing platform focused on user acquisition and analytics
Overview
Fiksu was a mobile marketing technology company that provided app developers and brands with tools for user acquisition, engagement, and analytics. Founded in 2008, the company specialized in helping mobile app marketers optimize their campaigns through predictive analytics, programmatic media buying, and performance tracking. Fiksu's platform offered solutions for driving high-quality app installs and improving user lifetime value through data-driven insights and optimization. The company was known for its DSP (Demand-Side Platform) capabilities and its focus on mobile app marketing, serving both iOS and Android ecosystems. Fiksu competed in the mobile attribution and user acquisition space alongside companies like Adjust, AppsFlyer, and Kochava. In 2018, Fiksu was acquired by NinthDecimal (later rebranded as Fyllo), marking the end of its independent operation. The acquisition integrated Fiksu's mobile app marketing capabilities into NinthDecimal's location-based marketing platform, and the Fiksu brand was eventually discontinued as a standalone entity.
Products & Features
Fiksu DSP
Demand-side platform for programmatic mobile app user acquisition
Fiksu Analytics
Mobile app analytics and attribution tracking platform
Audience Targeting
Predictive modeling and audience segmentation for app marketers
Key Features
Programmatic mobile app user acquisitionPredictive analytics for user qualityMobile attribution and trackingCampaign optimization and bidding algorithmsCross-platform support (iOS and Android)Lifetime value prediction
Use Cases
Mobile app user acquisition campaignsApp install optimizationUser engagement and retention trackingMobile attribution and analyticsLifetime value optimization
Customer Segments
Mobile app developersMobile game publishersBrand advertisers with mobile appsMobile app marketing agencies