Attribution & Analytics

Adobe Analytics is an enterprise-grade web analytics and marketing intelligence platform that provides real-time insights and advanced segmentation for digital marketing optimization.

Brightline is an interactive advertising technology platform specializing in advanced TV and connected TV (CTV) advertising solutions that enable viewer engagement and interactivity.

Google's flagship digital advertising platform enabling businesses to display ads across Google Search, YouTube, and millions of partner websites through pay-per-click and display advertising.

Improvado is a leading enterprise-grade marketing data integration and analytics platform that specializes in automating ETL (Extract, Transform, Load) processes for marketing and advertising data. The company serves as critical infrastructure in the AdTech ecosystem, enabling marketing teams to consolidate data from hundreds of advertising channels and platforms into unified dashboards for comprehensive analysis. By eliminating manual data aggregation work, Improvado transforms what traditio...

Innovid is a leading independent connected TV (CTV) and video advertising platform, empowering advertisers to create, deliver, and measure immersive campaigns across all devices.

Instacart Ads is the retail media advertising platform of Instacart, enabling CPG brands to reach shoppers through sponsored products, display ads, and shoppable campaigns across the grocery delivery marketplace.

LG Ads Solutions is LG Electronics' advertising platform that enables brands to reach audiences across LG's smart TV ecosystem and connected devices through advanced targeting and measurement capabilities.

Commerce acceleration platform specializing in AI-powered advertising and analytics solutions for Amazon, Walmart, Instacart, and other retail media networks.

Remerge is a mobile marketing platform that helps app developers and brands acquire, engage, and retain their users through personalized marketing campaigns.

A cross-device identity resolution platform that unified user data across multiple devices and channels for digital advertising and marketing.

tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-driven advertising strategies.

Walmart's retail media network offering advertising solutions across Walmart's digital and physical properties, leveraging first-party shopper data.

Mobile measurement and fraud prevention platform that helps app marketers measure and optimize campaigns across channels.

Adobe has transformed from a creative software company into a major player in marketing technology and AdTech through strategic acquisitions totaling over $20 billion. Adobe Experience Cloud combines advertising (Adobe Advertising Cloud), analytics (Adobe Analytics), marketing automation (Marketo), and commerce capabilities into an integrated platform. The company's strength lies in bridging creative production with media delivery, enabling end-to-end campaign workflows from creative developm...

Adverity is a leading enterprise-grade marketing intelligence and data integration platform that addresses the critical challenge of marketing data fragmentation across the advertising technology ecosystem. The company enables enterprises and agencies to consolidate, harmonize, and analyze data from multiple sources including advertising platforms, social media channels, and web analytics tools through automated data extraction and transformation capabilities. The platform empowers marketing ...

Affise is a leading performance marketing platform that provides comprehensive solutions for managing, tracking, and optimizing affiliate and partner marketing campaigns within the AdTech ecosystem. The company serves a diverse global client base including advertisers, agencies, and networks, offering advanced tools designed to efficiently scale partnership programs while maintaining complete transparency and enabling data-driven decision making. With robust tracking capabilities, real-time a...

AgencyAnalytics is a comprehensive reporting and analytics platform specifically designed for digital marketing agencies operating within the AdTech ecosystem. The company provides an all-in-one solution that enables marketing agencies to aggregate data from multiple marketing channels, create customizable dashboards, automate client reporting, and deliver professional white-label reports to their clients. By centralizing data from various marketing platforms into a single unified interface, ...

Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites, leveraging first-party shopping data.

AppsFlyer is a leading mobile marketing attribution and analytics platform that helps brands and apps measure their advertising campaigns and optimize their marketing strategies.

CAKE is a performance marketing software platform providing affiliate marketing tracking, attribution, and analytics solutions for advertisers and networks.

Captify is a leading search intelligence platform operating at the intersection of data analytics and advertising technology, specializing in transforming real-time search behavior from across the open web into actionable audience insights. The company's proprietary technology processes billions of search events daily from millions of domains, capturing consumer intent signals that extend far beyond traditional search engines like Google or Bing. This unique data collection methodology enable...

Cardlytics is a financial technology company that provides targeted advertising and marketing solutions to financial institutions and brands. They leverage purchase data from bank and credit card transactions to deliver personalized offers and advertisements to consumers.

Podcast analytics and attribution platform that provided measurement, attribution, and audience insights for podcast advertisers and publishers.

Criteo Retail Media is a commerce media platform that enables retailers to monetize their digital properties through onsite and offsite advertising solutions.

Databricks is a cloud-based data engineering and analytics platform that provides a unified workspace for data scientists, engineers, and analysts to collaborate on big data and machine learning projects.

Epsilon Retail Media is a retail media network solution that enables retailers to monetize their first-party data and digital properties through targeted advertising capabilities.

Everflow is a leading partner marketing platform that serves as critical infrastructure within the AdTech ecosystem, enabling businesses to track, manage, and optimize their performance marketing campaigns and affiliate partnerships. The company's sophisticated technology platform provides end-to-end visibility into marketing partnerships through advanced attribution tracking, real-time analytics, and automated partner management tools. Designed to handle complex tracking scenarios at scale, ...

Funnel.io is a leading marketing data platform that specializes in automating the collection, transformation, and organization of data from multiple advertising and marketing channels. Founded to address the critical challenge of cross-channel data fragmentation in modern digital marketing, the company provides sophisticated ETL (Extract, Transform, Load) capabilities that enable marketing teams, analysts, and advertisers to consolidate disparate data sources into a single source of truth. Th...

Google's unified advertising and analytics platform that combines enterprise marketing tools for planning, buying, measuring, and optimizing digital media and customer experiences.

Habu is a leading provider of enterprise-grade data management and advanced analytics solutions, helping organizations unlock the power of their data to drive informed decision-making.

Impact is a leading enterprise-grade partnership management platform that operates at the critical intersection of AdTech and marketing technology. The company provides comprehensive solutions for discovering, recruiting, managing, and optimizing diverse partnership programs across multiple channels including traditional affiliate marketing, influencer collaborations, content creators, mobile app publishers, and strategic business partnerships. Impact's platform enables organizations to manag...

Kard is a financial technology company that provides a digital banking platform and mobile app, offering personal finance management tools and rewards-based debit cards.

Klipfolio is a leading cloud-based data visualization and business intelligence platform that specializes in providing comprehensive dashboard and reporting solutions for the AdTech ecosystem. The company enables advertisers, marketing agencies, publishers, and small-to-medium businesses to consolidate data from multiple advertising channels into unified, real-time dashboards that deliver actionable insights. With the ability to connect to hundreds of data sources, including major AdTech plat...

Kochava is a leading provider of mobile measurement and attribution solutions, helping brands and publishers understand the impact of their marketing campaigns across various digital channels.

Kroger Precision Marketing is the retail media network of The Kroger Co., leveraging first-party customer data from America's largest supermarket chain to deliver targeted advertising solutions.

Business intelligence and data analytics platform acquired by Google Cloud in 2019, now integrated as a core component of Google Cloud's data analytics offerings.

A data and analytics company providing identity resolution, marketing analytics, and security solutions, now operating as a TransUnion company.

Podsights was a podcast advertising measurement and attribution platform that enabled advertisers to track the effectiveness of their podcast campaigns before being acquired by Spotify in 2021.

Rakuten Advertising is a global affiliate marketing and performance advertising platform that connects brands with publishers through data-driven solutions.

RedTrack is a leading provider of ad tracking and attribution solutions within the AdTech ecosystem, specializing in comprehensive conversion tracking, multi-touch attribution, and fraud detection capabilities. The platform serves digital marketers and advertisers by offering real-time tracking across multiple advertising channels, customizable attribution models, and detailed reporting features that enable data-driven decision-making and campaign optimization. RedTrack's technology empowers ...

Singular is a leading marketing intelligence platform that specializes in unifying mobile attribution and marketing analytics for data-driven marketers. The company addresses one of the most critical challenges in modern digital marketing: understanding and measuring the complete customer journey across multiple channels and touchpoints. By consolidating marketing data from diverse sources into a single platform, Singular enables organizations to gain actionable insights, optimize their marke...

Sojern is a leading provider of digital marketing solutions for the travel industry, offering data-driven advertising and marketing services to help hotels, airlines, and other travel businesses reach and engage their target audiences.

Supermetrics is a leading data integration and analytics platform that serves as a critical infrastructure provider in the AdTech and MarTech ecosystem. The company specializes in enabling marketers, advertisers, and data analysts to consolidate marketing data from multiple sources into centralized analytics platforms and data warehouses. Through its flagship data pipeline solution, Supermetrics connects over 100 marketing platforms, advertising networks, and social media channels to popular ...

Swydo is a specialized Software-as-a-Service (SaaS) platform operating in the AdTech and MarTech ecosystem, focused on automated marketing reporting and monitoring solutions. The company serves digital marketing agencies and professionals by streamlining the creation, automation, and delivery of professional marketing reports. Swydo's platform addresses a critical pain point in the agency workflow: the time-consuming process of manual data aggregation from multiple marketing channels and the ...

Trackier is a performance marketing technology provider that specializes in advanced tracking, attribution, and fraud prevention solutions for the AdTech ecosystem. The company delivers a comprehensive platform designed to enable real-time campaign tracking, sophisticated analytics, and robust fraud detection capabilities for advertisers, affiliate networks, and digital marketers. Trackier's technology infrastructure is engineered to handle high-volume tracking requirements while maintaining ...

Voluum is a leading attribution and fraud prevention platform that serves the AdTech ecosystem with comprehensive tracking, analytics, and optimization solutions. The company specializes in providing performance marketers, media buyers, and advertising agencies with sophisticated tools to accurately measure campaign effectiveness, prevent fraudulent activities, and maximize return on digital marketing investments. Voluum's platform has become synonymous with precision tracking in the performa...

Whatagraph is a comprehensive marketing analytics and reporting platform that serves as critical infrastructure within the AdTech ecosystem. The company specializes in automated report generation, data visualization, and white-label reporting solutions designed specifically for advertising and marketing professionals. By consolidating data from multiple marketing channels into a unified platform, Whatagraph enables users to create customizable, professional-grade reports and dashboards that s...

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Admetrics is an AdTech company specializing in ad measurement, verification, and optimization. They provide a platform that helps advertisers and publishers combat ad fraud, ensure ad quality, and gain actionable insights to improve campaign performance and ROI.

Amperity is a leading customer data platform that helps enterprise brands unlock the full value of their customer relationships. The company's AI-powered platform unifies data from across the enterprise to create a single, shareable view of the customer.

Appier is a leading artificial intelligence (AI) company that provides cross-screen technology solutions to help enterprises navigate the digital transformation journey.

C3 Metrics was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Neustar in 2017.

Claravine is a marketing data governance platform that helps organizations standardize, control, and connect their marketing data from the point of creation. It ensures data quality and consistency across various marketing and advertising channels, enabling more accurate analytics, better activation, and improved compliance.

CVS Media Exchange is the retail media network of CVS Health, enabling brands to reach healthcare consumers through digital advertising across CVS properties and channels.

DataRobot is an enterprise artificial intelligence platform company that specializes in agentic AI and automated machine learning (AutoML) solutions. The company's platform enables organizations to build, deploy, and manage AI agents at scale, democratizing data science through end-to-end automation of the machine learning lifecycle. DataRobot's mission centers on helping enterprises move beyond experimental AI pilots to production-ready solutions that deliver measurable business outcomes. T...

Domo is a cloud-native software company that provides a comprehensive business intelligence (BI) platform. Its platform enables organizations to connect, transform, and visualize data from various sources, empowering users with real-time insights and tools for data-driven decision-making across the enterprise.

Cross-device identity resolution platform that was acquired by LinkedIn in 2019, enabling advertisers to track and target users across multiple devices.

Dstillery is a leading data and analytics company that provides audience targeting and measurement solutions for digital advertisers and publishers.

Experian Marketing Services provides data-driven marketing solutions, leveraging consumer insights and identity resolution to help brands optimize customer acquisition, engagement, and retention.

Location data and intelligence platform that was acquired by Foursquare in 2020, providing geolocation data and audience insights for marketing and advertising.

Fiksu was a mobile app marketing and analytics platform specializing in user acquisition and engagement for mobile app developers and brands.

Glassbox provides a digital experience analytics platform that helps businesses understand and improve their customer journeys across all digital channels. It uses session replay, AI-powered insights, and real-time data to identify friction points and optimize conversions. The platform enables businesses to gain deeper user behavior insights.

Home Depot's retail media network offering advertising solutions to brands and suppliers across its digital and in-store properties.

Indicative was a customer analytics platform that helped product and marketing teams analyze user behavior and optimize customer journeys through behavioral cohort analysis.

Marketing Evolution is an enterprise-focused marketing technology company that specializes in advanced analytics and attribution solutions designed to help organizations measure and optimize marketing performance across complex, multi-channel environments. The company addresses one of the most critical challenges facing modern marketers: understanding the true impact of marketing investments across an increasingly fragmented media landscape where customer journeys span multiple touchpoints an...

A measurement and analytics platform that quantifies the incremental impact of advertising across linear TV, streaming, and digital channels.

Numerator is a leading market research and data analytics company that provides comprehensive consumer and retail insights to businesses. They leverage a combination of data sources, including point-of-sale, e-commerce, and consumer panel data, to deliver actionable intelligence to their clients.

Oribi was a no-code web analytics and conversion optimization platform that simplified marketing attribution for SMBs before being acquired by LinkedIn in 2022.

Podscribe is a podcast transcription and captioning service that helps podcasters, brands, and businesses make their audio content more accessible and engaging.

Marketing measurement and attribution platform that helps brands understand the impact of their marketing investments across channels.

Roundel is Target's retail media network that enables advertisers to reach consumers across Target's digital properties and beyond using Target's first-party shopper data.

Snowplow Analytics is a leading data infrastructure company that provides an open-source behavioral data platform designed to help organizations collect, process, and analyze granular event-level data from their web, mobile, and server-side applications. Founded in 2012, the company pioneered the concept of 'data creation' as opposed to traditional analytics, giving businesses complete ownership and control over their first-party data. The platform enables companies to track every customer in...

Viant Technology is a people-based advertising technology company that operates at the forefront of programmatic digital advertising, providing enterprise-grade solutions for omnichannel campaign management and execution. The company's core offering is a sophisticated demand-side platform (DSP) that enables advertisers, agencies, and brands to plan, buy, and measure advertising across connected TV (CTV), linear TV, mobile, desktop, and digital out-of-home (DOOH) environments. Distinguished by...

Birst was a cloud-based business intelligence and analytics platform acquired by Infor in 2017, now integrated into Infor's enterprise software suite.

Clarivoy is an automotive marketing analytics and attribution platform that helps dealerships and OEMs measure and optimize their advertising performance across channels.

Conductor is an enterprise SEO and content marketing platform that helps brands create and optimize content to improve organic search visibility and drive revenue.

CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.

Crosspixel is an AdTech company providing a full-stack programmatic advertising platform for advertisers and publishers. They specialize in data-driven solutions, offering Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), and Data Management Platforms (DMP) to optimize ad campaigns and enhance transparency across various digital channels.

Databox is a business analytics platform that helps companies monitor and report on their performance by connecting to various data sources. It enables users to build custom dashboards and automated reports without coding, providing a unified view of their key metrics.

Engagio was an account-based marketing (ABM) platform that helped B2B companies orchestrate and measure multi-channel engagement with target accounts before being acquired by Demandbase in 2020.

Fospha is a marketing measurement and attribution platform that specializes in helping e-commerce and direct-to-consumer (DTC) brands understand the true impact of their marketing investments. The company provides advanced multi-touch attribution technology that goes beyond traditional last-click models, enabling businesses to measure incrementality and optimize their marketing spend across multiple channels including paid social, paid search, display advertising, and other digital marketing ...

Freckle is an IoT-powered platform that provides real-time audience measurement and attribution for out-of-home (OOH) advertising campaigns.

FullThrottle is an enterprise data technology company specializing in first-party data capture and identity resolution solutions designed for the post-cookie digital marketing landscape. The company addresses a critical challenge facing modern marketers: converting anonymous website visitors and digital audiences into actionable, privacy-compliant customer profiles without reliance on third-party cookies. Through sophisticated data matching algorithms and real-time identity resolution technol...

HasOffers, operating under the TUNE brand, is a leading Software-as-a-Service (SaaS) provider specializing in partner marketing technology solutions that power affiliate and influencer marketing programs at enterprise scale. Founded as a performance marketing platform, TUNE has evolved into comprehensive infrastructure serving the AdTech ecosystem, enabling advertisers, publishers, and networks to manage, track, and optimize partnership-driven revenue generation. The platform's core capabilit...

Hevo Data is a no-code data pipeline platform that helps businesses integrate data from various sources into their data warehouses or destinations. It automates the process of data extraction, transformation, and loading (ETL/ELT), enabling data teams to focus on analytics rather than pipeline maintenance.

Jivox is a leading personalized digital marketing platform that enables brands to deliver highly targeted and customized advertising experiences to consumers across all digital channels.

Global data, insights, and consulting company providing brand guidance, media measurement, and marketing effectiveness solutions across 90+ markets.

A leading data-driven customer relationship marketing (CRM) agency specializing in performance marketing, customer experience, and technology solutions, operating as a subsidiary of Dentsu.

Microsoft's digital advertising platform offering search, display, and native advertising solutions across Bing, MSN, and partner networks.

Oracle Data Cloud was Oracle's data management platform division that provided audience data, measurement, and targeting solutions for digital advertising until its wind-down in 2020-2021.

Data analytics and business intelligence platform that was acquired by Sisense in 2019, enabling data-driven teams to analyze and visualize complex datasets.

Retina AI is a predictive analytics platform that helps businesses understand and predict customer lifetime value (CLV). They leverage AI and machine learning to provide actionable insights, enabling companies to optimize marketing spend and improve customer acquisition and retention strategies.

Roundel is Target's retail media network that enables advertisers to reach consumers across Target's digital properties and beyond using Target's first-party shopper data.

Ruler Analytics is a marketing attribution platform that helps businesses track the entire customer journey from first touch to revenue. It connects marketing data with CRM and sales data to provide a comprehensive view of marketing ROI, enabling better decision-making and optimized marketing spend.

Terminus is a leading AdTech Platform that helps B2B companies engage their target accounts through personalized advertising and account-based marketing campaigns.

Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walma...

Acast is a leading global podcast company that provides a comprehensive platform for podcast creators, advertisers, and listeners. It offers a suite of tools and services to help podcasters grow their audience and monetize their content.

AdRoll is a growth marketing platform specializing in retargeting and performance marketing solutions for e-commerce and direct-to-consumer brands.

Adswerve is a digital marketing and analytics consultancy specializing in Google Marketing Platform, cloud data solutions, and marketing technology implementation.

Amplitude is a leading AdTech platform that provides data analytics and customer behavior insights to help businesses optimize their digital marketing and product strategies.

Catalina is an AdTech platform that provides personalized digital and in-store marketing solutions to brands and retailers.

Customer data science company specializing in retail analytics and personalization, helping retailers and CPG brands optimize customer experiences and drive sales growth.

Facebook's video advertising platform that enables businesses to run video ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.

Google's artificial intelligence research and development division, creating AI technologies that power Google's products and services including advertising platforms.

Heap is a digital insights platform that provides automatic event tracking and analytics for web and mobile applications, enabling product teams to understand user behavior without manual instrumentation.

Kenshoo was a leading marketing technology platform for search, social, and e-commerce advertising that was acquired by Sizmek in 2019 and later became part of Amazon Advertising.

Adobe Marketo Engage is a leading marketing automation platform that helps B2B and B2C marketers orchestrate personalized customer experiences across channels.

Mediaocean is a leading provider of enterprise software and solutions for the advertising and media industry, offering a comprehensive platform for media planning, buying, and optimization.

Popcorn Metrics is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.

SAS is a leading provider of data analytics and business intelligence software, with a strong presence in the AdTech Platform space.

Skai (formerly Kenshoo) is a leading marketing technology company that provides enterprise-level solutions for search, social, and ecommerce advertising. The company's platform helps businesses optimize their digital marketing campaigns and drive better results.

Snowflake is a cloud-based data warehousing and analytics platform that enables organizations to store, process, and analyze large amounts of data efficiently.

Tableau is a leading visual analytics platform that helps people see and understand data through interactive dashboards and business intelligence tools.

Tenjin is a mobile marketing infrastructure platform providing attribution, analytics, and data management solutions for mobile app marketers and game developers.

84.51° is a data analytics and marketing science company owned by Kroger that leverages retail data to provide customer insights and personalized marketing solutions.

Adbrain was a cross-device identity resolution platform that helped advertisers track and target users across multiple devices before being acquired by Oracle in 2016.

AdClear is a German-based mobile attribution and analytics platform that operates as an independent Mobile Measurement Partner (MMP) in the mobile marketing technology ecosystem. The company addresses a critical conflict of interest in mobile advertising by providing transparent, unbiased measurement solutions that enable advertisers to accurately track and optimize their mobile user acquisition campaigns across multiple channels. AdClear's comprehensive platform combines attribution tracking...

Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Google in 2014.

AdReport is a Software-as-a-Service (SaaS) platform that addresses the critical challenge of fragmented advertising data in digital marketing by serving as a centralized hub for multi-channel campaign management. The platform consolidates performance metrics from major advertising networks including Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels into a unified interface, automating data collection and normalization to eliminate manual aggregation efforts across...

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

AdTrace is a mobile measurement partner (MMP) and analytics platform specializing in mobile app attribution, campaign performance tracking, and fraud prevention within the digital advertising ecosystem. The company provides comprehensive solutions that enable mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses identify w...

Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.

AffTrack is a specialized performance marketing technology platform that serves as a comprehensive solution for tracking, analytics, and fraud prevention within the affiliate marketing ecosystem. The platform functions as a centralized hub for advertisers, affiliate networks, and digital marketing agencies, providing real-time campaign monitoring with granular visibility into performance metrics, conversion tracking, and ROI analysis across multiple traffic sources and affiliate networks. By ...

Albertsons Media Collective is the retail media network of Albertsons Companies, connecting brands with shoppers across digital and in-store channels through targeted advertising solutions.

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites.

Amazon's clean room solution that enables advertisers to analyze aggregated campaign and audience insights across Amazon and external data sources using privacy-safe analytics.

Amazon Redshift is a fully managed, petabyte-scale cloud data warehouse service that enables fast querying and analysis of large datasets.

Analights is a marketing intelligence platform that provides cross-channel attribution, media mix modeling, and marketing performance analytics. The company helps brands optimize their advertising spend across digital and traditional channels with advanced analytics.

Analytic Partners is a global marketing measurement and optimization company specializing in commercial analytics, marketing mix modeling (MMM), and ROI optimization.

AppMetrica is Yandex's mobile app analytics and attribution platform that helps developers track user behavior, measure marketing campaigns, and optimize app performance.

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

AT Internet is a European digital analytics platform provider that was acquired by Piano in 2020, specializing in privacy-compliant web and app analytics.

Attributio is a marketing attribution platform designed to help businesses understand the true impact of their marketing efforts. It provides multi-touch attribution models and customer journey insights, enabling companies to optimize ad spend and improve return on investment.

Attribution, Inc. provides a comprehensive marketing attribution platform that helps businesses accurately measure the ROI of their marketing campaigns. Their software unifies data across various channels to offer multi-touch attribution insights, enabling marketers to optimize spend and improve performance.

AvantLink is a leading affiliate marketing network that connects online retailers (merchants) with high-quality publishers (affiliates). It provides advanced tracking, reporting, and management tools, emphasizing data accuracy and performance-driven partnerships. The platform is known for its commitment to quality and technology in the affiliate marketing space.

Barometric was a mobile advertising platform that provided real-time bidding and programmatic advertising solutions for mobile app publishers and advertisers.

Marketing attribution platform that tracked customer touchpoints across channels to measure marketing ROI, acquired by Marketo in 2014 and later became part of Adobe.

CallRail provides marketing analytics and lead management software that helps businesses understand which marketing efforts drive phone calls, texts, and form submissions. Its platform offers call tracking, conversation intelligence, and lead center tools to optimize marketing campaigns and improve customer experience for thousands of businesses worldwide.

Cartology is Australia's leading retail media network, connecting brands with shoppers across Woolworths Group's extensive retail ecosystem.

Circana is a leading market research and analytics firm formed from the 2022 merger of IRI and NPD Group, providing consumer behavior insights and purchase data across retail and CPG industries.

CJ Affiliate is a global affiliate marketing network connecting advertisers with publishers to drive performance-based customer acquisition and sales.

ClickHouse is an open-source columnar database management system designed for real-time analytics and OLAP workloads at massive scale.

ClickMeter is a specialized marketing technology platform that delivers advanced link tracking, conversion monitoring, and campaign analytics solutions tailored specifically for performance-based marketers. Founded to address the precision tracking needs that general analytics platforms cannot adequately fulfill, ClickMeter serves a diverse global clientele including affiliate marketers, digital advertisers, performance marketing professionals, agencies, and e-commerce businesses requiring gr...

Conjura is a data analytics and customer intelligence platform specifically designed for e-commerce and retail businesses. It unifies disparate data sources, provides actionable insights into customer behavior, and helps optimize marketing spend for improved ROI.

Conversion Logic was a performance marketing and lead generation platform that helped advertisers optimize customer acquisition through data-driven targeting and conversion optimization.

Convertro was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by AOL in 2014.

Costco's retail media network offering advertising solutions to brands and suppliers across its warehouse clubs, e-commerce platform, and digital properties.

A social commerce and user-generated content platform that helps brands turn social media content into shoppable experiences across digital channels.

Daasity is a leading data analytics and business intelligence platform specifically designed for direct-to-consumer (DTC) e-commerce brands. It empowers businesses to centralize data from various sources, create custom reports, and gain actionable insights to optimize marketing, operations, and overall growth strategies.

Dataddo is a no-code data integration platform that enables businesses to connect, transform, and transfer data from various sources to any destination. It specializes in automating data pipelines for marketing, sales, and business intelligence teams, ensuring data readiness for analysis without requiring coding skills.

Deloitte Digital is the digital transformation and creative consultancy arm of Deloitte, providing end-to-end digital marketing, experience design, and technology services to enterprise clients.

DISH Media is the advertising sales division of DISH Network, offering targeted TV advertising solutions across linear and addressable TV platforms.

DoorDash's advertising platform enabling restaurants and CPG brands to reach consumers through sponsored listings and display ads on its food delivery marketplace.

Dreamdata is a B2B revenue analytics platform that helps companies understand and optimize their entire customer journey from first touch to revenue. It unifies data from various marketing, sales, and product sources to provide actionable insights into what drives pipeline and revenue, enabling businesses to make data-driven decisions. The platform aims to bring clarity to B2B revenue operations and improve ROI on go-to-market spend.

Eppo is an experimentation platform designed for data scientists and product teams to run trustworthy A/B tests and make data-driven decisions. It provides a robust statistical engine and a user-friendly interface to design, launch, and analyze experiments, ensuring reliable results and faster iteration for product development.

Epsilon Digital is a data-driven marketing and advertising technology division of Publicis Groupe, offering identity resolution, audience targeting, and personalized marketing solutions.

A global media agency and programmatic advertising specialist owned by GroupM, focused on data-driven media planning and buying for major brands.

Eulerian is a European-based marketing analytics and attribution platform that delivers comprehensive digital marketing measurement solutions tailored for enterprises and mid-market companies. The platform distinguishes itself by offering an integrated suite of tools that combines web analytics, multi-touch attribution modeling, tag management, and data activation capabilities within a single unified environment. This consolidated approach enables marketing teams to track complex customer jou...

Firebolt is a cloud data warehouse company built for extreme speed and efficiency, optimized for analytics workloads at scale.

Foursquare is a leading location technology platform that helps businesses understand and engage with their customers based on real-world behavior. It provides location data, analytics, and developer tools to power a wide range of applications, from ad targeting to urban planning.

Full Circle Insights provides marketing performance management solutions that help B2B marketers measure the impact of their marketing efforts. Their platform connects marketing data to revenue outcomes, offering comprehensive attribution, campaign measurement, and funnel analytics. It helps companies optimize their marketing spend and demonstrate ROI.

Google's privacy-safe data clean room solution that enables advertisers to measure and analyze campaign performance across Google and YouTube using aggregated, anonymized data.

Google's serverless, highly scalable, and cost-effective multi-cloud data warehouse designed for business agility, enabling fast SQL analytics over large datasets.

Google's premier artificial intelligence research laboratory developing advanced AI systems and technologies, operating as a subsidiary of Alphabet Inc.

Google's web-based mapping service providing navigation, location search, real-time traffic data, and local business information with integrated advertising capabilities.

GroupM is the world's largest media investment company, managing over $60 billion in annual media spend across multiple agency brands including Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners.

Heap is a digital insights platform that automatically captures user interactions on websites and mobile apps, enabling product analytics without manual event tracking.

Home Depot's retail media network that enables brands to advertise across Home Depot's digital and physical properties, reaching home improvement shoppers.

Hyros is an AI-powered ad tracking and attribution platform designed to help businesses accurately measure their return on ad spend (ROAS). It provides cross-channel data to identify which marketing efforts are truly driving sales, aiming to overcome the limitations of traditional tracking methods.

Ibotta Performance Network is a performance-based advertising platform that connects brands with consumers through cashback rewards and digital offers across retail and CPG verticals.

InMarket is a leading provider of privacy-forward, real-time location intelligence and digital advertising solutions. They empower brands and agencies to understand consumer behavior and activate highly targeted campaigns across various channels, leveraging their proprietary location-based SDK network and advanced analytics.

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, operating major agency networks including UM, Initiative, and Mediabrands Content Studio.

IRI is a global leader in big data, predictive analytics, and forward-looking insights for CPG, retail, and media companies to drive growth and marketing effectiveness.

Jellyfish is a marketing performance platform that helps brands optimize their digital marketing investments through data-driven insights and analytics.

K2 is an advertising intelligence and competitive analysis platform that helps brands and agencies monitor competitor advertising strategies across digital channels.

KNIME is an open-source data analytics platform that enables users to create visual workflows for data science, machine learning, and AI applications without extensive coding.

LeadsRx is a marketing attribution platform that helps businesses understand the effectiveness of their advertising spend across all channels. It uses a patented multi-touch attribution model to provide insights into customer journeys and optimize marketing ROI by identifying which touchpoints contribute most to conversions.

Family safety and location-sharing platform that has expanded into advertising through its location data and audience insights capabilities.

Lifesight is an enterprise-grade customer intelligence and location analytics platform that specializes in bridging the gap between digital marketing activities and real-world customer behavior. The company has developed sophisticated technology infrastructure capable of processing billions of location signals daily, combining geospatial data, location intelligence, and advanced multi-touch attribution modeling to deliver comprehensive online-to-offline (O2O) attribution capabilities. This en...

Littledata is an e-commerce analytics platform that automates accurate data tracking for Shopify stores. It ensures reliable data collection in Google Analytics (GA4) and other destinations, providing businesses with consistent reporting for sales, marketing, and customer behavior.

Locately was a location intelligence and foot traffic attribution platform that helped advertisers measure the offline impact of digital advertising campaigns.

Lowe's One Roof Media is the retail media network of Lowe's, connecting brands with home improvement shoppers across digital and in-store channels.

Mediacom is a global media agency network and subsidiary of GroupM, specializing in media planning, buying, and performance optimization across all channels.

Meta is a global technology company that operates the world's largest social media platforms and provides comprehensive digital advertising solutions powered by advanced AI and targeting capabilities.

Metric Theory is a digital advertising agency specializing in paid media management and optimization across search, social, and programmatic channels.

Metricsflow is an AI-powered marketing analytics platform that helps businesses understand and optimize their marketing performance. It provides actionable insights by consolidating and analyzing data from various marketing channels, aiming to improve ROI and strategic decision-making.

Microsoft's cloud-based analytics service that integrates big data and data warehousing for enterprise-scale data processing and analytics.

Mindshare is a global media agency network specializing in media planning, buying, and marketing effectiveness, operating as part of WPP's GroupM.

Mozart Data offers an all-in-one data platform that provides a complete data stack for businesses, enabling them to centralize, transform, and analyze their data without extensive data engineering resources. It integrates ETL, a data warehouse (Snowflake), and data transformation tools to simplify data operations for companies of all sizes.

NBC Sports is the sports broadcasting division of NBCUniversal, offering live sports programming, digital streaming, and advertising opportunities across major sports properties.

NBCUniversal's advertising sales and partnerships division, offering premium video advertising across broadcast, cable, streaming, and digital platforms.

Near is a global, privacy-led data intelligence platform that curates one of the world's largest sources of intelligence on people and places. It helps businesses make better decisions by providing insights into consumer behavior, location intelligence, and market trends across various industries.

Global measurement and data analytics company providing audience measurement, advertising effectiveness, and consumer intelligence across media and retail sectors.

Nielsen Attribution is a marketing measurement solution that helps advertisers understand the impact of their media investments across channels and optimize campaign performance.

Northbeam is a marketing measurement and attribution platform designed for e-commerce brands. It leverages machine learning to provide real-time, accurate insights into marketing performance across all channels, helping businesses optimize their ad spend and understand true return on investment.

Market research firm providing consumer and retail data analytics, now operating as a subsidiary of Circana following a 2023 merger with IRI.

Objective Platform is a leading marketing measurement and optimization platform that provides brands and agencies with a unified view of their marketing performance. It enables data-driven decision-making by offering advanced analytics, attribution modeling, and marketing mix modeling to optimize ROI across all channels.

Offer18 is a leading performance marketing software designed for affiliate networks, advertisers, and agencies. It provides a robust platform for tracking, managing, and optimizing affiliate campaigns, offers, and publishers with advanced features like anti-fraud protection and smart targeting.

Oktopost is a leading social media management platform specifically designed for B2B companies. It empowers businesses to manage, monitor, and measure their social media activities, focusing on lead generation, employee advocacy, and demonstrating ROI from social media efforts.

Omnicom Media Group is a global media planning and buying agency network, part of Omnicom Group, operating major brands including OMD, PHD, and Hearts & Science.

Digital advertising intelligence platform that tracks and analyzes display, video, mobile, and social media advertising across the web.

Performance marketing platform specializing in affiliate and partnership marketing, enabling brands to manage and optimize their partner programs.

Phonexa is an all-in-one marketing automation platform that provides a suite of solutions for tracking, analyzing, and managing inbound phone calls, leads, and clicks. It helps businesses optimize their marketing campaigns, improve customer acquisition, and enhance return on investment through its integrated technology. The platform serves various industries by offering tools for call tracking, lead management, email marketing, and more.

Piano Analytics is an enterprise-grade digital analytics and tag management platform that serves as a core component of Piano's comprehensive digital experience suite. The platform provides organizations with sophisticated tools for measuring, analyzing, and optimizing user engagement across web and mobile properties. Designed specifically for data-intensive enterprises, Piano Analytics combines real-time data collection, advanced segmentation capabilities, and integrated tag management into ...

Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consumer behavior.

PlaceIQ is a pioneer in location intelligence, transforming raw location data into actionable insights for businesses. They provide a platform that helps brands, agencies, and publishers understand consumer behavior, measure campaign effectiveness, and make data-driven decisions based on real-world movement patterns. Their technology focuses on privacy-safe data to deliver precise audience targeting and attribution.

Pluto is a specialized multi-touch attribution platform designed to address the complex marketing measurement challenges faced by modern eCommerce businesses in an increasingly fragmented digital landscape. The platform leverages advanced tracking methodologies and machine learning algorithms to reconstruct complete customer journeys across multiple channels including paid advertising, organic search, email campaigns, social media, and direct traffic. This comprehensive approach enables onlin...

PMG is a global independent marketing services and technology company that combines media expertise, proprietary technology, and business consulting to drive digital transformation for brands.

Polygon is a media intelligence and advertising measurement platform that provides cross-media analytics and campaign effectiveness insights for advertisers and agencies.

Publicis Media is the media services division of Publicis Groupe, operating a portfolio of global media agencies including Starcom, Zenith, Spark Foundry, and Blue 449.

PureCars is a digital marketing technology platform specializing in automotive advertising solutions for dealerships and OEMs.

PwC's digital services division providing consulting, technology implementation, and digital transformation services including marketing technology and advertising technology solutions.

Relay42 was a customer data platform (CDP) and journey orchestration provider that enabled marketers to unify customer data and deliver personalized experiences across channels before being acquired by Salesforce in 2021.

A performance marketing agency within IPG Mediabrands specializing in search, social, commerce, and programmatic media buying and optimization.

Reveal Mobile is a leading location intelligence platform that helps businesses leverage real-world consumer behavior for marketing and business insights. Their platform provides tools for audience segmentation, competitive analysis, and campaign measurement, enabling data-driven decisions.

Rise Interactive is a digital marketing agency specializing in data-driven marketing strategies, analytics, and media optimization across paid search, social, and programmatic channels.

Roq.ad is a leading cross-device identity resolution platform that enables advertisers and publishers to connect user journeys across various devices. Its technology helps improve ad targeting, personalization, and attribution by creating a unified view of the customer.

SafeGraph was a geospatial data company that provided location intelligence and points-of-interest (POI) data for businesses, researchers, and developers before ceasing operations in 2024.

Samooha is a data clean room platform built on Snowflake that enables secure data collaboration and privacy-safe analytics for enterprises.

SAS Customer Intelligence is an enterprise analytics and customer data platform that enables organizations to deliver personalized marketing and customer experiences through advanced analytics and AI.

Scaleo is a comprehensive affiliate marketing software platform designed for advertisers, networks, and agencies. It offers robust tools for tracking, managing, and optimizing affiliate campaigns, featuring real-time analytics, fraud prevention, and smart targeting capabilities.

Sisu Data is an augmented analytics platform that helps organizations quickly understand *why* their key business metrics are changing. It leverages machine learning to automatically analyze vast amounts of data, identifying the root causes of performance shifts and enabling faster, more confident data-driven decisions.

Skai (formerly Kenshoo) is a leading marketing technology platform that empowers brands and agencies to manage, measure, and optimize their advertising and marketing campaigns across a wide range of digital channels. Leveraging AI and data-driven insights, Skai provides solutions for paid search, social media, retail media, and app marketing, helping clients maximize their return on ad spend and achieve their business objectives.

Skyhook is a location technology company providing precise positioning solutions using Wi-Fi, cell tower, and GPS data for mobile devices and IoT applications.

Spatially is a location intelligence platform that empowers businesses to make data-driven decisions by analyzing real-world consumer behavior. Their platform provides insights into foot traffic patterns, demographic data, and competitive landscapes, enabling optimized site selection, marketing strategies, and operational efficiency.

Spotify's self-service advertising platform that enables brands and advertisers to create, manage, and measure audio and video ad campaigns across Spotify's streaming service.

Starburst is a data analytics company providing a massively parallel processing SQL query engine based on open-source Trino (formerly PrestoSQL).

Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical and life sciences companies.

Tamoco is a leading location intelligence company that provides real-world data and insights to businesses. They specialize in helping clients understand consumer behavior, measure footfall, and optimize marketing strategies through privacy-compliant location data.

Tatari is a TV advertising platform that brings digital-style measurement and buying capabilities to linear and streaming television advertising.

Tealium AudienceStream is a customer data platform (CDP) that enables real-time audience segmentation and omnichannel orchestration for enterprise marketers.

TrackMaven was a competitive intelligence and marketing analytics platform that helped brands analyze their marketing performance across digital channels before being acquired by Skyword in 2018.

TVSquared was a TV attribution and measurement platform that helped advertisers measure the effectiveness of television advertising across linear and digital channels.

UMA is a technology platform that enables universal measurement and attribution across digital advertising channels, helping advertisers understand cross-platform campaign performance.

Uplift was a buy now, pay later (BNPL) fintech company that provided point-of-sale financing for travel purchases, not an AdTech company.

Varos is an AI-powered marketing analytics platform designed to help businesses understand and optimize their return on ad spend (ROAS). It integrates with various ad platforms and analytics tools to provide a unified view of marketing performance, identify trends, and offer actionable insights for campaign optimization.

Visual IQ was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Nielsen in 2017.

Wayfair Advertising is the retail media network of Wayfair, enabling home goods brands to advertise directly to high-intent shoppers on the Wayfair platform.

German marketing intelligence and customer data platform provider specializing in web analytics and data-driven marketing automation.

Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...

Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.

Yaguara is a business intelligence platform designed for e-commerce and direct-to-consumer (DTC) brands. It helps companies centralize data, track key performance indicators (KPIs), set goals, and gain actionable insights to optimize their operations and growth.