AppsFlyer Protect360
Protect360 provides real-time and post-attribution fraud protection powered by AppsFlyer's massive global data network, enabling mobile marketers to block fraudulent traffic before it wastes budget and recover costs from fraud that slips through.
Last updated May 15, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Mobile Ad Fraud Prevention / Mobile Attribution
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $294M
- Revenue Range
- $200M-$400M (AppsFlyer total)
- Parent Company
- AppsFlyer
- API Available
- Yes
Leading mobile fraud protection solution, embedded within the dominant mobile measurement platform (AppsFlyer), giving it unmatched scale and data network effects
AppsFlyer Protect360 is the fraud protection product line of AppsFlyer, the global leader in mobile attribution and marketing analytics. Protect360 provides end-to-end mobile ad fraud prevention by combining real-time blocking with post-attribution analysis, leveraging AppsFlyer's massive data network of billions of daily events to identify fraudulent installs, clicks, and in-app events across the mobile advertising ecosystem. The solution employs multiple layers of defense including device fingerprinting, behavioral analysis, anomaly detection, and machine learning models trained on one of the industry's largest fraud datasets. Protect360 detects a wide range of fraud types including install hijacking, click flooding, SDK spoofing, device farms, and bot traffic. Its unique position within the AppsFlyer attribution platform means it can correlate fraud signals across the entire user journey rather than examining isolated data points. As a product of AppsFlyer — which holds a dominant position in mobile measurement with over 12,000 app customers and partnerships with hundreds of media sources — Protect360 benefits from unparalleled network-level visibility into fraud patterns. This scale gives it a significant competitive advantage over standalone fraud detection vendors, as it can identify emerging fraud schemes faster and with greater accuracy. The product is widely used by mobile app marketers in gaming, e-commerce, fintech, and other verticals to protect performance marketing budgets.
Real-Time Blocking
Blocks fraudulent clicks and installs in real time before they are attributed, preventing budget waste at the source
Post-Attribution Fraud Detection
Identifies and flags fraudulent installs that passed real-time filters through deeper behavioral and pattern analysis after attribution
SDK Spoofing Protection
Detects and blocks sophisticated SDK spoofing attacks where fraudsters simulate legitimate app installs without a real device
Device Farm Detection
Identifies traffic originating from device farms using behavioral signals, device fingerprinting, and anomaly detection
Click Flood & Install Hijacking Detection
Identifies click flooding and install hijacking schemes that attempt to steal attribution credit from legitimate sources
Fraud Analytics Dashboard
Provides detailed reporting and visualization of fraud patterns, blocked traffic, and financial impact across campaigns and media sources
Validation Rules
Customizable rule engine allowing marketers to set thresholds and conditions for flagging or blocking suspicious traffic
Protect360 Raw Data
Granular raw data exports of fraud events for advanced analysis and integration with internal BI tools
- 2011Founded