Adjust Datascape
Datascape unifies mobile attribution, network API data, SKAN, and cohort analytics into a single platform, giving marketers a complete and reconciled view of campaign performance without manual data stitching.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Mobile Measurement and Attribution
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 1001-5000
- Funding
- Acquired by AppLovin for approximately $1B in 2021
- Revenue Range
- $100M-$300M (Adjust overall, estimated)
- Parent Company
- Adjust
- API Available
- Yes
Leading mobile measurement partner (MMP) offering a unified analytics platform as part of a comprehensive mobile marketing suite, backed by AppLovin
Adjust Datascape is a product offering from Adjust, one of the world's leading mobile measurement and analytics companies. Datascape serves as Adjust's centralized analytics hub, bringing together data from multiple sources — including mobile attribution, network API integrations, Apple's SKAdNetwork (SKAN), App Tracking Transparency (ATT) installs, and cohort analysis — into a single, unified reporting interface. This eliminates the need for marketers to manually reconcile data across disparate platforms and dashboards. As a product within the broader Adjust ecosystem, Datascape is designed to give mobile marketers a comprehensive view of campaign performance across all channels and measurement frameworks. It is particularly valuable in the post-iOS 14 privacy landscape, where fragmented measurement signals (deterministic attribution, probabilistic modeling, and SKAN) must be synthesized to understand true campaign ROI. The platform supports custom reporting, automated data pipelines, and deep integrations with hundreds of ad networks. Adjust itself was founded in 2012 and acquired by AppLovin in 2021, giving Datascape the backing of a major publicly traded AdTech company. Adjust competes with AppsFlyer, Branch, Singular, and Kochava in the mobile measurement partner (MMP) space. Datascape differentiates by offering an all-in-one analytics layer that reduces reliance on third-party BI tools for mobile performance reporting.
Datascape
Unified analytics dashboard consolidating attribution, network API, SKAN, ATT, and cohort data
Network API Integrations
Direct API connections to hundreds of ad networks for automated cost and performance data ingestion
SKAdNetwork Reporting
Native SKAN data processing and reporting for iOS campaigns in a privacy-first environment
ATT Install Tracking
Measurement of installs from users who have granted App Tracking Transparency consent
Cohort Analysis
Retention, revenue, and engagement cohort reporting segmented by acquisition source and time period
Custom Dashboards
Configurable reporting views with custom KPIs, filters, and dimensions for tailored insights
Automated Reports
Scheduled report delivery and data exports for stakeholders and downstream tools
- 2012Founded