84.51°

One of the largest retail media and shopper analytics businesses in the U.S., uniquely positioned through exclusive access to Kroger's first-party purchase data from over 62 million households

84.51° is a Kroger-owned retail analytics and media business that draws on first-party transaction data from more than 62 million U.S. households to help brands, agencies, and publishers reach shoppers with greater precision across the purchase journey.^1,2 Its retail media network, Kroger Precision Marketing, has been unified with its analytics and loyalty marketing services into a single division designed to support brand marketers across every stage of the brand lifecycle, from product innovation through campaign activation.³ The company's flagship self-serve analytics platform, 84.51° Stratum, converts transaction-level shopper data into performance insights that inform decisions spanning new product development, omnichannel growth, brand performance, and merchandising.⁴ On the media side, its teams develop insights-driven media plans for CPG partners, while also advising omni-shopper teams on aligning incentives and media investment; brands are encouraged to mine business insights directly through Stratum so that KPM teams can concentrate on media strategy.³ Purchase-based data signals are central to its advertising proposition, and the company is actively expanding its New York presence to deepen relationships with major agency holding companies and attract talent in data science and retail media.¹ Source 1: krogerprecisionmarketing.com — 84.51° Fuels Growth and Innovation with New York City ... Source 2: databricks.com — 84.51° improves collaboration and customer loyalty with ... Source 3: marsunited.com — Kroger Unites 84.51° with KPM: Impact & Implications Source 4: krogerprecisionmarketing.com — 84.51° Stratum