Microsoft Curate for Commerce
Enables retailers to monetize first-party shopper data through curated programmatic deals accessible in any DSP, without requiring advertisers to adopt a new walled-garden platform.
Last updated May 11, 2026 by ATDb automated enrichment
- Industry
- Retail Media / Programmatic Advertising
- Business Model
- Platform / Marketplace
- Target Market
- Enterprise
- Employee Count
- 10001+
- Stock Symbol
- MSFT
- Parent Company
- Microsoft Advertising
- API Available
- Limited
Emerging challenger in retail media infrastructure, leveraging Microsoft's scale and supply access to offer a DSP-agnostic curation layer for retailers seeking offsite monetization
Microsoft Curate for Commerce is a retail media solution launched in May 2024 that allows retailers to package and activate their first-party shopper data against offsite programmatic inventory. Rather than requiring advertisers to use a proprietary DSP, the platform enables retailers to create curated deal IDs that brands and agencies can activate through any demand-side platform of their choosing, dramatically lowering the barrier to retailer media adoption. Kohl's served as the launch partner, signaling Microsoft's intent to work with major omnichannel retailers seeking incremental offsite revenue streams.
Microsoft Curate for Commerce
Core curation platform allowing retailers to package first-party audience data with offsite programmatic supply and distribute curated deal IDs to any DSP
Offsite Audience Activation
Enables retailers to extend their shopper audiences beyond owned and operated properties into the open programmatic ecosystem
Deal ID Distribution
Generates curated deal IDs that brands and agencies can activate through their preferred DSP, removing platform lock-in
Criteo Commerce Media Integration
Partnership announced July 2024 combining Microsoft supply and data infrastructure with Criteo's commerce media technology and demand
- 2024Founded