Microsoft Curate for Commerce

Redmond, Washington, United States · Founded 2024

10001+ employees · MSFT

Sourced & current · updated May 11, 2026

Retail media product launched May 2024. Lets retailers monetize first-party data via offsite supply available in any DSP; Kohl's was launch partner. Microsoft's pivot from PromoteIQ (build) to curate-and-partner model (Criteo collaboration July 2024).

Where they sit

Stack tier: Ecosystem Services (A)

Retail Media PlatformProgrammatic Platform

Emerging challenger in retail media infrastructure, leveraging Microsoft's scale and supply access to offer a DSP-agnostic curation layer for retailers seeking offsite monetization

Ownership

Parent: Microsoft Advertising