Microsoft Advertising
Reach a high-value, professional audience across Microsoft's ecosystem with AI-powered targeting and unique LinkedIn data signals unavailable on any other search platform.
Last updated Jun 10, 2026 by ATDb automated enrichment
- Industry
- Search & Performance Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise, Mid-Market, SMB
- Employee Count
- 10001+
- Funding
- $50M
- Revenue Range
- $10B+
- Stock Symbol
- MSFT
- Parent Company
- Microsoft
- API Available
- Yes
Second-largest search advertising platform globally, behind Google Ads, with unique LinkedIn data integration and a broad partner network
Microsoft Advertising (formerly Bing Ads) is Microsoft's full-stack digital advertising platform, offering advertisers access to search, display, native, and video ad formats across the Microsoft ecosystem — including Bing, MSN, Outlook, Xbox, and the Microsoft Audience Network. The platform also uniquely integrates with LinkedIn profile data for audience targeting, giving it a distinct professional demographic edge over competitors. With hundreds of millions of monthly searchers and a growing audience network, Microsoft Advertising serves as a significant alternative to Google Ads for performance marketers seeking incremental reach. Microsoft Advertising has expanded well beyond search to become a multi-format, multi-channel platform. Its Audience Network leverages AI and Microsoft's first-party data signals — including Bing search intent, LinkedIn professional data, and Microsoft Graph — to deliver highly targeted native and display campaigns. The platform supports Shopping campaigns, Dynamic Search Ads, Responsive Search Ads, Connected TV, and retail media solutions through PromoteIQ (now Microsoft Retail Media). It also offers robust tools for agencies and large advertisers, including the Microsoft Advertising Editor desktop tool and a comprehensive API. In the AdTech ecosystem, Microsoft Advertising occupies a strong number-two position in search advertising globally, competing directly with Google Ads. Its integration of LinkedIn targeting data, exclusive access to the Microsoft Search Network (which powers Yahoo and other partner search engines), and growing retail media capabilities make it a compelling platform for enterprise advertisers and agencies. Microsoft's broader cloud and AI investments — including Copilot integration into advertising tools — continue to differentiate the platform as it evolves toward AI-powered campaign automation.
Microsoft Search Ads
Pay-per-click search advertising across Bing, Yahoo, AOL, and partner search engines
Microsoft Audience Network
Native and display advertising powered by Microsoft AI and first-party data across MSN, Outlook, and partner sites
Microsoft Shopping Campaigns
Product listing ads for e-commerce advertisers surfaced in Bing Shopping results
Dynamic Search Ads
Automatically generated ads based on website content to capture relevant search queries
Responsive Search Ads
AI-optimized ad combinations that adapt headlines and descriptions for best performance
Microsoft Retail Media (PromoteIQ)
Retail media platform enabling retailers to monetize their digital properties with sponsored product ads
LinkedIn Profile Targeting
Audience targeting using LinkedIn professional attributes such as job function, industry, and company
Microsoft Advertising Editor
Desktop application for bulk campaign management and offline editing
Connected TV Ads
Video advertising delivered to streaming audiences across connected TV environments
Microsoft Invest (Xandr DSP)
Demand-side platform for programmatic display, video, and CTV buying via the Xandr platform
Microsoft Curate (Xandr)
Supply curation and private marketplace tools for programmatic deals
Performance Max for Microsoft
Automated, goal-based campaign type spanning search, audience, and shopping inventory
- 2006Founded