Microsoft Curate

A leading enterprise-grade curation platform embedded within Microsoft Advertising's full-stack programmatic ecosystem, leveraging Xandr's legacy infrastructure and Microsoft's scale.

Microsoft Curate is a programmatic advertising product from Microsoft Advertising that addresses key challenges faced by both buyers and sellers in the modern digital ecosystem.¹ Its core premise gives buyers strategic control over the inventory where their ads appear and over the data used to inform purchasing decisions through the creation of their own marketplaces, leading to operational efficiencies and improved reporting.¹ Built with control and transparency in mind, it offers a full reporting suite and log-level data so buyers can efficiently shape spend according to their goals.¹ Agencies use Curate to control where their advertisers invest, monitor publisher deals, consolidate multiple negotiated deals into a single curated deal ID, and track spend through unified reporting.¹ The platform also includes a planning tool that enables agencies, marketers, and publisher sales teams to estimate reach across audiences, budgets, and inventory — including hashed email capabilities — helping publishers forecast delivery, set pricing, and create new revenue opportunities.¹ Microsoft Curate supports multiple audience identifier formats, including newer solutions such as Unified ID 2.0 and RampID, and allows curators to activate hashed email addresses within the environment.¹ Source 1: bandt.com.au — Microsoft Curate: Same Scale, Sweeter Results & Sharper ...