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Microsoft Curate
New York, New York, United States · Founded 2022
10001+ employees · MSFT
Sourced & current · updated May 11, 2026Website
Curation layer for ad supply within Microsoft Advertising — one of the three former Xandr products (Invest/Curate/Monetize). Sister product to Microsoft Monetize SSP. Distinct from Microsoft Curate for Commerce (the retail-media product). Active and being maintained per Microsoft's July 2025 statements.
Where they sit
Stack tier: Ecosystem Services (A)
Supply Side Platform (SSP)Data Management PlatformProgrammatic Platform
Part of Microsoft Advertising's integrated programmatic stack; one of few enterprise-grade curation platforms with direct SSP integration and Microsoft's data and identity assets behind it.
Ownership
Parent: Microsoft Advertising