Criteo Commerce Max
Commerce Max unifies retargeting, prospecting, and retail media buying in a single AI-powered DSP, enabling advertisers to reach high-intent shoppers across the open internet and premium retail media inventory with closed-loop measurement.
Last updated Jun 4, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Commerce Media / Demand-Side Platform (DSP)
- Business Model
- SaaS / Managed Service DSP with performance-based pricing
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- Publicly traded (IPO 2013); raised approximately $30M+ pre-IPO
- Revenue Range
- $900M–$1B (Criteo total company revenue)
- Stock Symbol
- CRTO
- Parent Company
- Criteo
- API Available
- Yes
Leading commerce-focused DSP and retail media platform, differentiated by its proprietary Shopper Graph and extensive retail data partnerships
Criteo Commerce Max is the demand-side platform (DSP) offering from Criteo, a global technology company specializing in commerce media. Commerce Max enables brands, agencies, and retailers to activate advertising campaigns across Criteo's Commerce Media Platform, which connects advertisers to premium retail media inventory alongside open internet supply. It leverages Criteo's proprietary Shopper Graph — one of the largest commerce-focused identity graphs in the world — to deliver highly relevant ads based on actual shopping intent and purchase behavior signals. The platform consolidates multiple advertising objectives into a single interface, allowing advertisers to run retargeting campaigns to re-engage past site visitors, customer acquisition campaigns to reach new high-intent shoppers, and retail media campaigns to appear on retailer websites and apps. Commerce Max is powered by advanced machine learning models trained on trillions of shopping events, enabling precise audience targeting, dynamic creative optimization, and real-time bidding across display, native, and video formats. Criteo occupies a significant position in the commerce media ecosystem, competing with major DSPs and retail media networks. The company is publicly traded on NASDAQ and serves thousands of brands and agencies globally. Commerce Max represents Criteo's strategic pivot from a pure retargeting vendor to a full-funnel commerce media platform, positioning it against players like The Trade Desk, Amazon DSP, and Epsilon while differentiating through its unique retail data partnerships and closed-loop measurement capabilities.
Commerce Max DSP
Full-funnel demand-side platform for buying open internet and retail media inventory in a unified interface
Shopper Graph
Proprietary identity and intent graph built on trillions of commerce events, powering audience targeting across the platform
Retargeting
Re-engagement campaigns targeting users who have previously visited an advertiser's site or app
Customer Acquisition (Prospecting)
Upper-funnel campaigns to reach new, high-intent shoppers based on commerce behavior signals
Retail Media Activation
Access to sponsored product and display inventory across Criteo's network of retail media partners
Dynamic Creative Optimization (DCO)
AI-driven creative personalization that assembles and serves the most relevant ad creative in real time
Closed-Loop Measurement
Attribution and reporting tied to actual purchase outcomes using retailer transaction data
Commerce Audiences
Pre-built and custom audience segments derived from shopping intent and purchase behavior data
- 2005Founded