Kroger Precision Marketing

Leading retail media network within the grocery sector, leveraging Kroger's position as one of America's largest supermarket chains

Kroger Precision Marketing (KPM) is the retail media and advertising division of The Kroger Co., one of the largest grocery retailers in the United States. Operating as a subsidiary of Kroger, KPM leverages the company's extensive first-party data from over 60 million households and 84.51° (Kroger's data analytics subsidiary) to provide brands and advertisers with precision targeting capabilities across digital and in-store channels. The platform offers access to Kroger's vast customer base through various advertising formats including display, video, sponsored products, and in-store media. KPM operates within the rapidly growing retail media network (RMN) space, positioning itself as one of the leading closed-loop measurement platforms in the industry. The company enables CPG brands, agencies, and advertisers to reach shoppers at critical decision-making moments throughout their purchase journey, from awareness to conversion. With access to actual purchase data rather than proxy metrics, KPM provides advertisers with measurable ROI and sales lift attribution, making it a significant player in the retail media ecosystem alongside competitors like Amazon Advertising, Walmart Connect, and Target Roundel. As part of Kroger's broader digital transformation strategy, KPM continues to expand its capabilities and reach, offering both on-site advertising across Kroger's digital properties and off-site programmatic advertising through partnerships with major demand-side platforms and ad tech providers. The platform's integration with Kroger's loyalty program data and point-of-sale systems provides unique closed-loop attribution capabilities that differentiate it in the competitive retail media landscape.