Kroger Precision Marketing

One of the largest retail media networks in the United States, ranked #1 for targeting effectiveness, measurement capabilities, and data sharing in the 2024 Path to Purchase Institute Trends Study

Kroger Precision Marketing is a retail media network launched in 2017 and powered by 84.51°, Kroger's data science and analytics division, that helps CPG advertisers and other brands drive measurable results through first-party data, closed-loop attribution, and precision targeting.¹ Its core offerings span insights, retail media, and incentives solutions designed to uncover growth opportunities for brand partners.² Ad products cover a broad range of channels, including onsite search and display, email and push notifications, offsite display, audio and video, connected TV through a partnership with Roku, and social and influencer placements on platforms such as Facebook, Instagram, and Pinterest.³ Targeting and measurement are fueled by first-party purchase data from more than 62 million households, enabling marketers to deploy precision at scale.² In the 2024 Path to Purchase Institute Trends Study, KPM was ranked first for targeting effectiveness, traffic-driving, measurement capabilities, and data sharing.³ The recently unified organization offers brands promotion, assortment planning, media activation, and optimization services through a single team, with the stated aim of providing a unified offering across media, insights, and incentives.⁴ Source 1: advertisingweek.com — Case Study: Kroger Precision Marketing – Proving the ... Source 2: krogerprecisionmarketing.com — About Us Source 3: skai.io — Grocery Retail Media Spotlight: Kroger Precision Marketing Source 4: grocerydive.com — Kroger unifies retail media, consumer insights and loyalty ...