Cara Pratt

Cara Pratt is the President of Global Retail and Media at Circana.¹ Circana was formed through the 2023 merger of IRI, a supermarket purchase data company, and NPD Group, a long-established consumer research business.² During her eight years at Kroger's data arm, 84.51°, she held roles including Vice President of Customer Communications, Product Strategy and Innovation and Vice President of Commercial and Product Strategy, before rising to Senior Vice President of Kroger Precision Marketing.¹ In that capacity, she was instrumental in the creation of Kroger Precision Marketing, which was designed to close the loop between media exposure and store sales.³ Earlier in her career, she held roles at IRI and Nielsen, and spent twelve years at Dunnhumby in multiple leadership positions.¹ Source 1: grocerydive.com — Circana taps another Kroger executive Source 2: adexchanger.com — Longtime Kroger Ad Sales Leader Cara Pratt On Her New ... Source 3: cpgguys.com — Cara Pratt | Guest

• President, Global Retail & MediaCurrent

  Circana

• Senior Vice President, Media, Insights & Loyalty

  84.51° · Until 2025

• Employee

  Kroger Precision Marketing · Until 2023

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