Kroger Precision Marketing
Cincinnati, Ohio, United States · Founded 2017
201-500 employees · KR
Kroger Precision Marketing is a retail media network launched in 2017 and powered by 84.51°, Kroger's data science and analytics division, that helps CPG advertisers and other brands drive measurable results through first-party data, closed-loop attribution, and precision targeting.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsCustomer Data PlatformRetail Media Platform
One of the largest retail media networks in the United States, ranked #1 for targeting effectiveness, measurement capabilities, and data sharing in the 2024 Path to Purchase Institute Trends Study
Ownership
Parent: The Kroger Co.
