Ibotta Performance Network
IPN delivers guaranteed, pay-for-performance advertising by linking brand promotions directly to verified consumer purchases, eliminating wasted ad spend and providing measurable sales lift across a massive publisher ecosystem.
Last updated Jun 4, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Shopper Marketing / Performance Promotions / Retail Media
- Business Model
- Performance-based Marketplace
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $305M
- Revenue Range
- $200M-$400M
- Stock Symbol
- IBTA
- Parent Company
- Ibotta
- API Available
- Yes
Leading U.S. digital promotions network connecting CPG brands and retailers with consumers through verified, purchase-based cashback offers at scale
The Ibotta Performance Network (IPN) is the advertising and promotions arm of Ibotta, Inc., a Denver-based technology company founded in 2012. IPN allows CPG brands and retailers to distribute digital cash-back offers and promotions across a vast ecosystem of publisher partners — including major retailers, financial institutions, and media companies — reaching consumers at or near the point of purchase. The network operates on a true performance basis, meaning advertisers only pay when a verified purchase is made, making it a highly accountable and ROI-driven channel. IPN has grown into one of the largest digital promotions networks in the United States, with Ibotta reporting over 50 million consumer accounts and partnerships with thousands of brands and hundreds of publisher partners. The platform's publisher network includes notable names such as Walmart, Dollar General, Family Dollar, and many others, giving brands unparalleled reach across both online and in-store retail environments. Ibotta went public on the New York Stock Exchange in April 2024 under the ticker 'IBTA,' marking a significant milestone and validating its position in the performance marketing landscape. Within the AdTech ecosystem, IPN occupies a unique niche at the intersection of shopper marketing, affiliate marketing, and retail media. Its ability to close the loop between ad exposure and verified purchase — using receipt scanning, loyalty data, and retailer integrations — gives it a strong data advantage over traditional digital advertising channels. This makes IPN particularly compelling for CPG brands seeking measurable, sales-lift-driven outcomes rather than impression-based metrics.
Ibotta Performance Network (IPN)
Core publisher network that distributes brand-funded cashback offers across hundreds of partner apps and retailer platforms, enabling brands to reach consumers at scale on a pay-per-verified-purchase basis.
Direct-to-Consumer Ibotta App
The flagship consumer-facing mobile app where users discover and redeem cashback offers from thousands of brands at participating retailers, serving as both a consumer product and a key publisher within IPN.
Brand Offer Management Platform
Self-serve and managed tools for CPG brands and agencies to create, target, and manage promotional offers, set budgets, and track campaign performance across the IPN publisher network.
Publisher Integration Suite
APIs and SDKs that allow retail apps, financial apps, and media platforms to embed Ibotta-powered cashback offers into their own consumer experiences, monetizing their audiences through the IPN.
Analytics & Reporting Dashboard
Campaign measurement tools providing brands with verified sales lift data, redemption rates, incremental purchase metrics, and audience insights tied to actual purchase behavior.
- 2012Founded