Category
Performance Marketing
Performance marketing platforms enable advertisers to pay for measurable business outcomes like sales, leads, or customer acquisitions rather than impressions or clicks alone. Brands, retailers, and e-commerce companies use these solutions to optimize advertising spend across multiple channels including social media, search, affiliate networks, and partnerships. The category encompasses platforms that track conversions, manage affiliate and influencer partnerships, facilitate direct response campaigns, and connect advertisers with publishers who drive qualified customer actions. These tools provide transparency into which marketing activities generate actual revenue or customer value, allowing businesses to scale campaigns that demonstrate clear return on investment.
Companies
391
Tier distribution
391 Performance Marketing companies tracked by ATDb — 100 leaders, 60 recent deals.
Recent deals in Performance Marketing
- Offer18 acquires OffershubAcquisition2026-10-13
- Refine Labs acquires MOBI SolutionsAcquisition2026-10-05
- eBay acquires DepopAcquisition~$1.4 billion2026-07-30
- S4S Ventures invests in OlyzonInvestment$10M2026-05-28
- Pinterest acquires tvScientificAcquisition2026-02-15
- Stagwell invests in Real Clear PoliticsFunding2025-10-16
- Ibotta IPOIPO2024-04-18
- Reddit IPO values company at $6.4B with advertising focusIPO$6.4B2024-03-21
- Doordash acquires Bbot to expand restaurant advertising technologyAcquisition$150M2023-12
- Instacart IPO values company at $10B with advertising focusIPO$10B2023-09-19
Most acquisitive in Performance Marketing
AdAction
Mobile App Marketing / Performance Marketing
AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web.
Adobe Advertising Search, Social & Commerce
Search & Social Advertising Technology
Adobe Advertising Search, Social & Commerce (formerly Adobe Advertising Cloud Search) is a component of Adobe's broader enterprise programmatic advertising suite, sitting alongside the Adobe Advertising DSP within the consolidated Adobe Advertising platform.
Amazon Fire TV
Connected TV / Streaming Media Advertising
Amazon Fire TV is a connected TV platform — the second most popular in the United States — that serves as a streaming gateway for millions of Amazon Prime members and leverages Amazon's proprietary purchase data to power its advertising ecosystem.
Bing Ads
RebrandedSearch Advertising / Pay-Per-Click Advertising
Bing Ads, now known as Microsoft Advertising, was an online advertising platform developed by Microsoft in which advertisers bid to display advertisements to web users.
ByteDance
Social Media & Digital Advertising
ByteDance is a Chinese internet technology company, founded in 2012, that builds platforms and products designed to enrich people's lives through content discovery and creation.
Click-to-WhatsApp Ads
Social Media Advertising / Conversational Marketing
Click-to-WhatsApp Ads is a Meta-native ad format that enables users to initiate a WhatsApp conversation with a business directly from a Facebook or Instagram ad, bypassing traditional website or lead-form destinations.
Criteo
Commerce Media / AdTech
Criteo is a digital advertising company that enables businesses to target and retarget potential customers through personalized display advertisements.
Criteo Dynamic Retargeting
AdTech — Retargeting and Commerce Media
Criteo Dynamic Retargeting is a digital advertising technology focused on increasing customer engagement and conversion rates through personalized ad displays, with a primary emphasis on reconnecting with users who have previously interacted with a brand's website or mobile app.
ESPN
Sports Media & Advertising
ESPN is a sports media company whose advertising division, led by a senior vice president of Platform Ad Sales Strategy and Global Operations, is focused on establishing and executing a go-to-market strategy for its digital advertising business to enhance the overall ESPN Platform.
360i
RebrandedDigital Marketing & Advertising Agency
360i, now operating under the Dentsu Creative banner, was a New York City-based digital agency founded in 1998 in Atlanta as a search engine marketing and technology company.
Adikteev
Mobile App Retargeting & User Retention
Adikteev is an ad tech company specializing in app retargeting, operating a demand-side platform (DSP) built exclusively to re-engage existing users efficiently and without the overhead of user acquisition services.
Adnami
High-Impact Display Advertising / Rich Media AdTech
Adnami is an attention-first AdTech company whose technology stack combines high-impact display and video formats, predictive attention measurement through its Sonar product, and agentic optimization to help advertisers, agencies, and publishers maximize media effectiveness across the open internet.
Affise
Performance Marketing / Affiliate Marketing Technology
Affise is a cloud-based SaaS partner marketing platform founded in 2017 to simplify partnerships among brands, agencies, and publishers.
Awin
Co-ownedAffiliate Marketing / Performance Marketing
Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships.
Baidu Ads
Search & Display Advertising
Baidu Ads is the advertising arm of Baidu, China's dominant search engine holding over 75% market share, processing 5 billion queries every day with approximately 667 million monthly active users on its app alone.
CAKE
AcquiredPerformance Marketing & Affiliate Tracking
CAKE is a digital marketing technology company that helps organizations measure the impact of their marketing efforts and maximize the value of their digital spend.
Cardlytics
Purchase-Based Marketing & Data-Driven Advertising
Cardlytics is a data-driven advertising platform that leverages visibility into roughly $5.8 trillion in annual consumer spending — drawn from nearly 215 million customers and approximately half of all card-based transactions in the U.S. — to help advertisers target, engage, and measure relevant shoppers at scale, and to deliver personalized cash-back offers based on individual spending history.
Catalina
AcquiredRetail Media & Shopper Intelligence
Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retailers, CPG brands, and agencies optimize media planning, execution, and measurement.
3Q Digital
AcquiredPerformance Marketing / Digital Advertising Agency
3Q Digital is a performance-driven digital marketing agency specializing in paid search, social, and programmatic advertising for high-growth brands and enterprises.
8th Wall
AcquiredWebAR/Immersive Advertising Technology
8th Wall is a leading WebAR platform enabling brands and developers to create augmented reality experiences that run directly in mobile web browsers without requiring app downloads.
Aarki
Mobile Advertising DSP
Acceleration Partners
Partnership/Affiliate Marketing
A global partnership marketing agency specializing in affiliate marketing, influencer partnerships, and strategic partner programs for premium brands.
Adlucent
AcquiredPerformance Marketing / Paid Search Optimization
Adlucent was a digital marketing technology company specializing in predictive marketing and paid search optimization for retailers and brands.
Admitad
Affiliate Marketing / Performance Marketing
Admitad is a global affiliate marketing and performance-based advertising network that connects advertisers with publishers. The company provides technology solutions for e-commerce, content monetization, and affiliate marketing, serving both advertisers and publishers worldwide.
Adtraction
Affiliate and Partner Marketing
Adtraction is a Swedish-founded partner/affiliate marketing network operating across Europe; acquired UK-based Affiliate Future from GlobalData in October 2025.
Alibaba Group
AdTech / MarTech / E-commerce Technology
Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliE...
Amazon Performance+
Programmatic Advertising / Performance Marketing
AI-driven campaign type within Amazon DSP for off-Amazon performance. Launched March 2024; globally available since Oct 2024. Reports 30-90% lower CPAs vs traditional campaigns.
360 Search Ads
Search Advertising
360 Search Ads is the search advertising platform operated by Qihoo 360, one of China's leading internet security and search engine companies.
Adglow
Social Media Advertising Technology
Adglow is a Madrid-headquartered global social media advertising technology company and official marketing partner of major platforms including TikTok, Twitter/X, Pinterest, and Snapchat. It provides campaign management, creative services, and performance optimization for brands and agencies running social media advertising across multiple platforms simultaneously.
AdsBridge
Performance Marketing Tracking & Analytics
AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.
AdWallet
Consumer Rewards & Attention-Based Advertising
AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.
Affiliate Future
Affiliate Marketing Networks
Affiliate Future is a UK-based affiliate marketing network connecting advertisers with publishers through performance-based marketing solutions.
Affiliate Pro
Marketing Technology - Affiliate Marketing Software
Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...
AffiliateManager.com
Digital Marketing Services - Affiliate Marketing Management
AffiliateManager.com is a specialized full-service affiliate program management agency that serves as a strategic outsourcing partner for brands seeking to establish, scale, and optimize their affiliate marketing initiatives. The company provides comprehensive end-to-end management services that eliminate the need for brands to build in-house affiliate marketing expertise, offering dedicated account management, affiliate recruitment and vetting, performance optimization, compliance monitoring...
AffiliateWP
Affiliate Marketing Software
AffiliateWP is a WordPress plugin that enables website owners to create and manage their own affiliate marketing programs directly from their WordPress sites.
Affiliatly
Marketing Technology (MarTech) - Affiliate Marketing Software
Affiliatly is a software-as-a-service (SaaS) platform specializing in affiliate marketing management solutions designed specifically for small and medium-sized e-commerce businesses. The company's core mission focuses on democratizing affiliate marketing by providing merchants with accessible, comprehensive tools to create, manage, and scale branded affiliate programs without requiring extensive technical expertise or development resources. By automating critical workflows including affiliate...
AdRoll
Connected Advertising Platform
AdRoll is the AI-powered connected advertising platform of NextRoll, Inc. and the company's single customer-facing brand.
Affilorama
Online Education / E-Learning / Affiliate Marketing Training
Affilorama is an established online education platform specializing in comprehensive affiliate marketing training and professional development. Founded as a resource for aspiring digital entrepreneurs, the company has positioned itself as a leading authority in performance marketing education, serving a diverse audience from complete beginners to intermediate practitioners. The platform delivers end-to-end training across the full spectrum of affiliate marketing disciplines, including niche r...
Amazon A9
Search Technology & Advertising Infrastructure
Amazon's subsidiary that powers product search and advertising technology across Amazon's e-commerce platform and advertising services.
Booking.com
Travel/Hospitality Marketing Technology
Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.
DiscoverOrg
AcquiredB2B Sales Intelligence & Data
DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.
eBay Advertising
Retail Media
eBay's retail media advertising platform enabling brands and sellers to reach high-intent shoppers across eBay's global marketplace through sponsored listings and display advertising.
Expedia
Travel Advertising & Media
Leading online travel marketplace offering flights, hotels, car rentals, vacation packages, and activities to consumers worldwide.
Facebook for Business
RebrandedSocial Media Advertising / Paid Social
Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.
Gadsme
Mobile In-Game Advertising
AG1
Direct-to-Consumer Health & Wellness
AG1 (formerly Athletic Greens) is a direct-to-consumer health and nutrition brand best known for its flagship greens powder supplement, sold primarily via subscription.
Agoda
Travel & Hospitality Marketing
Leading online travel agency specializing in hotel and accommodation bookings across Asia-Pacific and globally, operating as a subsidiary of Booking Holdings.
Alimama
Digital Advertising / E-Commerce Marketing
Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.
American Family Insurance
Insurance / Financial Services
American Family Insurance is a major U.S. mutual insurance company offering auto, home, life, and commercial coverage — and a significant advertiser and marketing-driven brand in the insurance sector.
Bed Bath & Beyond, Inc.
DefunctSpecialty Retail
Bed Bath & Beyond was a major American retail chain specializing in domestic merchandise, home furnishings, and bath products, which filed for bankruptcy in 2023 and ceased operations after over 50 years in business.
Bing
Search Advertising / Search Engine
Microsoft's search engine and second-largest search advertising platform, offering robust paid search and audience targeting capabilities to advertisers worldwide.
Bully Pulpit Interactive
Political & Advocacy Advertising / Digital Media Agency
Bully Pulpit Interactive (BPI) is a leading Democratic-leaning digital agency specializing in political campaigns, advocacy, and public affairs advertising with deep expertise in data-driven persuasion.
Butler/Till
Media Agency / Marketing Services
Butler/Till is an independent, employee-owned media agency specializing in data-driven, full-funnel media planning and buying across traditional and digital channels.
ByteDance Ocean Engine
Digital Advertising Platform
ByteDance Ocean Engine (巨量引擎) is ByteDance's advertising and marketing platform in China, selling ads across Douyin, Toutiao and Xigua Video.